{"id":754,"count":28,"description":"\r\n\r\n[su_tabs active=\"1\" class=\"tab_category\"]\r\n[su_tab title=\"N\u1ed9i dung\" disabled=\"no\" anchor=\"\" url=\"\" target=\"blank\" class=\"\"]\r\n\r\nT\u1ed4NG QUAN<\/strong><\/span>\r\n\r\nNg\u00e0nh Digital Marketing<\/strong> t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn. V\u1edbi s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 v\u1ec1 s\u1eed d\u1ee5ng internet v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, nhu c\u1ea7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua k\u00eanh tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng cao. V\u00ec v\u1eady, digital marketing tr\u1edf th\u00e0nh m\u1ed9t ng\u00e0nh ngh\u1ec1 quan tr\u1ecdng v\u00e0 ph\u1ed5 bi\u1ebfn trong c\u1ea3 c\u00e1c doanh nghi\u1ec7p l\u1edbn v\u00e0 nh\u1ecf \u1edf Vi\u1ec7t Nam.\r\n\r\n[caption id=\"attachment_15986\" align=\"aligncenter\" width=\"960\"] Ng\u00e0nh Digital Marketing \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb theo \u0111u\u1ed5i[\/caption]\r\n\r\nDigital Marketing l\u00e0 m\u1ed9t ng\u00e0nh ngh\u1ec1 \u0111\u1eb7c bi\u1ec7t, m\u1edbi ph\u00e1t tri\u1ec3n nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y v\u00e0 \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m b\u1edfi:\r\n\r\n \t- T\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng<\/strong>: Ng\u00e0nh digital marketing \u1edf Vi\u1ec7t Nam \u0111ang t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng. C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 nh\u1eadn ra s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o digital marketing.<\/li>\r\n \t
- M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao:<\/strong> Do s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh n\u00e0y, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong l\u0129nh v\u1ef1c digital marketing \u1edf Vi\u1ec7t Nam c\u0169ng r\u1ea5t cao. C\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t, \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o v\u00e0 t\u00ecm ra c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/li>\r\n \t
- C\u00e1c k\u00eanh ti\u1ebfp c\u1eadn<\/strong>: Digital marketing t\u1ea1i Vi\u1ec7t Nam s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1c nhau, bao g\u1ed3m m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web, email marketing, n\u1ed9i dung tr\u1ef1c tuy\u1ebfn v\u00e0 t\u00ecm ki\u1ebfm c\u00f4ng c\u1ee5 (SEO) \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y mang t\u1edbi nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m h\u01a1n.<\/li>\r\n \t
- T\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng influencer marketing:<\/strong> Influencer marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong ng\u00e0nh digital marketing t\u1ea1i Vi\u1ec7t Nam. C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, c\u00e1c blogger ho\u1eb7c c\u00e1c c\u00e1 nh\u00e2n c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/li>\r\n \t
- Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a:<\/strong> C\u00e1c c\u00f4ng ty digital marketing \u1edf Vi\u1ec7t Nam \u0111ang d\u1ea7n nh\u1eadn th\u1ee9c v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch. B\u1eb1ng c\u00e1ch thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/li>\r\n \t
- Tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o:<\/strong> V\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh digital marketing, c\u00f3 nhu c\u1ea7u ng\u00e0y c\u00e0ng cao v\u1ec1 nh\u00e2n l\u1ef1c c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y. C\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o \u0111ang m\u1edf r\u1ed9ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan \u0111\u1ebfn digital marketing \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng.<\/li>\r\n<\/ul>\r\nC\u01a0 H\u1ed8I NGH\u1ec0 NGHI\u1ec6P<\/strong><\/span>\r\n\r\nSinh vi\u00ean t\u1ed1t nghi\u1ec7p ng\u00e0nh Digital Marketing c\u00f3 nhi\u1ec1u v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m v\u00e0 m\u1ee9c l\u01b0\u01a1ng kh\u00e1c nhau ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng vi\u1ec7c chuy\u00ean ng\u00e0nh c\u1ee7a b\u1ea1n. Ch\u00fang ta c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m nh\u01b0:\r\n
\r\n \t- Social Media Executive (chuy\u00ean vi\u00ean m\u1ea1ng x\u00e3 h\u1ed9i)<\/li>\r\n \t
- Nh\u00e2n vi\u00ean Qu\u1ea3ng c\u00e1o (Ads)<\/li>\r\n \t
- Thi\u1ebft k\u1ebf giao di\u1ec7n, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng website<\/li>\r\n \t
- Content Marketing<\/li>\r\n \t
- Search Engine Optimization (SEO)<\/li>\r\n \t
- Email Marketing<\/li>\r\n<\/ul>\r\nM\u1ee9c l\u01b0\u01a1ng c\u1ee7a ng\u01b0\u1eddi l\u00e0m Digital Marketing c\u0169ng \u0111\u01b0\u1ee3c chia ra l\u00e0m 2 kho\u1ea3ng \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m:\r\n
\r\n \t- V\u1edbi ng\u01b0\u1eddi ch\u01b0a c\u00f3 kinh nghi\u1ec7m: m\u1ee9c l\u01b0\u01a1ng dao \u0111\u1ed9ng 7-12 tri\u1ec7u\/th\u00e1ng<\/li>\r\n \t
- \u0110\u00e3 c\u00f3 kinh nghi\u1ec7m: 10-15 tri\u1ec7u\/th\u00e1ng t\u00f9y theo v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m<\/li>\r\n<\/ul>\r\n[\/su_tab]\r\n[su_tab title=\"M\u00f4 t\u1ea3 ch\u01b0\u01a1ng tr\u00ecnh\" disabled=\"no\" anchor=\"\" url=\"\" target=\"blank\" class=\"\"]\r\n
\r\n \t- S\u1ed1 l\u01b0\u1ee3ng m\u00f4n h\u1ecdc, m\u00f4-\u0111un: 33<\/li>\r\n \t
- Kh\u1ed1i l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng to\u00e0n kh\u00f3a h\u1ecdc: 2.580 gi\u1edd (109 t\u00edn ch\u1ec9)<\/li>\r\n \t
- Kh\u1ed1i l\u01b0\u1ee3ng c\u00e1c m\u00f4n h\u1ecdc chung\/\u0111\u1ea1i c\u01b0\u01a1ng: 435 gi\u1edd (19 t\u00edn ch\u1ec9)<\/li>\r\n<\/ul>\r\nG\u1ed3m c\u00e1c m\u00f4n h\u1ecdc chung MH 01-06 v\u1edbi c\u00e1c m\u00f4n h\u1ecdc chung gi\u00fap c\u1ee7ng c\u1ed1 t\u01b0 duy logic v\u00e0 ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc t\u1ed1t c\u00e1c m\u00f4n chuy\u00ean ng\u00e0nh. C\u00e1c m\u00f4n h\u1ecdc n\u00e0y ch\u00ednh l\u00e0 n\u1ec1n m\u00f3ng cho c\u00e1c m\u00f4n h\u1ecdc sau n\u00e0y.\r\n
\r\n \t- Kh\u1ed1i l\u01b0\u1ee3ng c\u00e1c m\u00f4n h\u1ecdc, m\u00f4-\u0111un chuy\u00ean m\u00f4n: 2.145 gi\u1edd (90 t\u00edn ch\u1ec9)<\/li>\r\n<\/ul>\r\nC\u00e1c m\u00f4-\u0111un chuy\u00ean ng\u00e0nh chi\u1ebfm 90 t\u00edn ch\u1ec9 v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng c\u00e1c gi\u1edd h\u1ecdc l\u00ed thuy\u1ebft, th\u1ef1c h\u00e0nh \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00ed. Sau khi ho\u00e0n th\u00e0nh kh\u1ed1i l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c n\u00e0y sinh vi\u00ean c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c c\u00e1c d\u1ef1 \u00e1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi \u0111\u1ea7y \u0111\u1ee7 y\u00eau c\u1ea7u, th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt; c\u00e0i \u0111\u1eb7t, c\u1ea5u h\u00ecnh c\u00e1c thi\u1ebft b\u1ecb m\u1ea1ng nh\u01b0 switch, router, modem...; s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o k\u1ef9 thu\u1eadt SEO, SEM, c\u00e1c c\u00f4ng c\u1ee5: Google Keywords Tool, Google Trends, Google Insight, Survey Monkey...\r\n\r\nC\u00e1c m\u00f4n h\u1ecdc chuy\u00ean ng\u00e0nh c\u00f3 m\u00e3 m\u00f4n h\u1ecdc t\u1eeb MH 07 \u2013 35 v\u1edbi m\u1ed9t s\u1ed1 m\u00f4n h\u1ecdc ti\u00eau bi\u1ec3u nh\u01b0:\r\n\r\n[su_row][su_column size=\"1\/2\" center=\"no\" class=\"\"]\r\n
\r\n \t- Marketing c\u0103n b\u1ea3n<\/li>\r\n \t
- Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0103n b\u1ea3n<\/li>\r\n \t
- Ph\u00e2n t\u00edch casestudy marketing<\/li>\r\n \t
- K\u1ef9 thu\u1eadt SEM v\u00e0 SEO<\/li>\r\n \t
- Content Marketing<\/li>\r\n \t
- Digital marketing<\/li>\r\n \t
- Email marketing<\/li>\r\n \t
- K\u1ef9 thu\u1eadt ph\u00e2n t\u00edch & t\u1ed5ng h\u1ee3p<\/li>\r\n \t
- Thi\u1ebft k\u1ebf v\u00e0 qu\u1ea3n tr\u1ecb website th\u01b0\u01a1ng m\u1ea1i<\/li>\r\n \t
- K\u1ef9 thu\u1eadt backlink v\u00e0 vi\u1ebft b\u00e0i<\/li>\r\n<\/ul>\r\n[\/su_column]\r\n\r\n[su_column size=\"1\/2\" center=\"no\" class=\"\"]\r\n
\r\n \t- Thi\u1ebft k\u1ebf trang web<\/li>\r\n \t
- Thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh Photoshop<\/li>\r\n \t
- X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch Marketing<\/li>\r\n \t
- K\u1ef9 thu\u1eadt x\u1eed l\u00fd \u1ea3nh<\/li>\r\n \t
- K\u1ef9 thu\u1eadt bi\u00ean t\u1eadp video<\/li>\r\n \t
- Marketing m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/li>\r\n \t
- H\u00e0nh vi kh\u00e1ch h\u00e0ng<\/span><\/li>\r\n \t
- Th\u1ef1c h\u00e0nh Marketing<\/li>\r\n \t
- Th\u1ef1c t\u1eadp t\u1ea1i Doanh nghi\u1ec7p<\/li>\r\n<\/ul>\r\n[\/su_column] [\/su_row]\r\n\r\n- Kh\u1ed1i l\u01b0\u1ee3ng th\u1ef1c h\u00e0nh, th\u1ef1c t\u1eadp, th\u00ed nghi\u1ec7m: 1.697 gi\u1edd\r\n\r\nB\u00ean c\u1ea1nh kh\u1ed1i ki\u1ebfn th\u1ee9c l\u00ed thuy\u1ebft v\u00e0 th\u1ef1c h\u00e0nh tr\u00ean l\u1edbp, sinh vi\u00ean c\u00e1c ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f2n c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i tham gia c\u00e1c workshop trao \u0111\u1ed5i g\u00f3c nh\u00ecn c\u00f9ng chuy\u00ean gia, c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c m\u1edbi nh\u1ea5t c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, b\u1eaft tay l\u00e0m vi\u1ec7c tr\u00ean c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf.\r\n\r\n[caption id=\"attachment_14080\" align=\"aligncenter\" width=\"1020\"] Workshop \"T\u01b0\u01a1ng lai trong tay b\u1ea1n\" - Di\u1ec5n ra L\u00ea C\u00f4ng Th\u00e0nh, Ch\u1ee7 t\u1ecbch C\u00f4ng ty InfoRe[\/caption]\r\n\r\n[caption id=\"attachment_14084\" align=\"aligncenter\" width=\"1020\"] Workshop \"T\u01b0\u01a1ng lai trong tay b\u1ea1n\" - Di\u1ec5n ra L\u00ea C\u00f4ng Th\u00e0nh, Ch\u1ee7 t\u1ecbch C\u00f4ng ty InfoRe[\/caption]\r\n\r\n[caption id=\"attachment_14083\" align=\"aligncenter\" width=\"576\"] Sinh vi\u00ean h\u1ecfi v\u00e0 \u0111\u00e1p c\u00f9ng di\u1ec5n gi\u1ea3[\/caption]\r\n\r\n[caption id=\"attachment_14082\" align=\"aligncenter\" width=\"1020\"] Workshop \"T\u01b0\u01a1ng lai trong tay b\u1ea1n\" - Di\u1ec5n ra L\u00ea C\u00f4ng Th\u00e0nh, Ch\u1ee7 t\u1ecbch C\u00f4ng ty InfoRe[\/caption]\r\n\r\n[\/su_tab][\/su_column]\r\n\r\n[su_tab title=\"\u0110\u1ed1i t\u01b0\u1ee3ng, HTXT\" disabled=\"no\" anchor=\"\" url=\"\" target=\"blank\" class=\"\"]\r\n\r\n\u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n sinh:<\/strong>\r\n
\r\n \t- T\u1ed1t nghi\u1ec7p THPT ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng;<\/li>\r\n \t
- Th\u00ed sinh \u0111\u00e3 ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh Trung c\u1ea5p, Cao \u0111\u1eb3ng, \u0110\u1ea1i h\u1ecdc v\u00e0 \u0111\u00e3 c\u00f3 b\u1eb1ng t\u1ed1t nghi\u1ec7p THPT ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/li>\r\n<\/ul>\r\nH\u00ecnh th\u1ee9c x\u00e9t tuy\u1ec3n:<\/strong>\r\n
\r\n \t- X\u00e9t \u0111i\u1ec3m thi THPT 2024:<\/strong><\/em> \u0110i\u1ec3m x\u00e9t tuy\u1ec3n = \u0110i\u1ec3m thi m\u00f4n To\u00e1n + \u0110i\u1ec3m thi m\u00f4n V\u0103n + \u0110i\u1ec3m thi m\u00f4n Ngo\u1ea1i ng\u1eef + \u0110i\u1ec3m \u01b0u ti\u00ean (n\u1ebfu c\u00f3)<\/em> >= 15 \u0111i\u1ec3m<\/strong> (c\u1ea3 \u01b0u ti\u00ean)<\/li>\r\n \t
- X\u00e9t \u0111i\u1ec3m 5 k\u1ef3 h\u1ecdc b\u1ea1 THPT<\/strong><\/em>: \u0110i\u1ec3m x\u00e9t tuy\u1ec3n = T\u1ed5ng \u0111i\u1ec3m TBCN l\u1edbp 10 + \u0111i\u1ec3m TBCN l\u1edbp 11 + \u0111i\u1ec3m TBHK I l\u1edbp 12 + \u0110i\u1ec3m \u01b0u ti\u00ean (n\u1ebfu c\u00f3) <\/em>>= 16,5 \u0111i\u1ec3m<\/strong>.<\/li>\r\n<\/ul>\r\n\u00a0 + X\u00e9t tuy\u1ec3n h\u1ecdc b\u1ea1 - Kh\u00f4ng c\u1ea7n \u0111\u1ee3i \u0111i\u1ec3m k\u1ef3 II l\u1edbp 12<\/em>\r\n\u00a0 + X\u00e9t tuy\u1ec3n h\u1ecdc b\u1ea1 - Gi\u1ea3m b\u1edbt n\u1ed7i lo ch\u1edd \u0111i\u1ec3m thi<\/em>\r\n\u00a0 + X\u00e9t tuy\u1ec3n h\u1ecdc b\u1ea1 - Ch\u1eafc su\u1ea5t v\u00e0o C\u0110 Ngo\u1ea1i ng\u1eef C\u00f4ng ngh\u1ec7 H\u00e0 N\u1ed9i<\/em>\r\n\r\n[\/su_tab]\r\n[su_tab title=\"M\u1ed1c th\u1eddi gian\" disabled=\"no\" anchor=\"\" url=\"\" target=\"blank\" class=\"\"]\r\n