{"id":14477,"date":"2023-06-14T16:37:19","date_gmt":"2023-06-14T09:37:19","guid":{"rendered":"https:\/\/matphot.com\/?p=14477"},"modified":"2023-06-16T16:30:03","modified_gmt":"2023-06-16T09:30:03","slug":"digital-marketing-la-gi-hoc-gi-lam-gi","status":"publish","type":"post","link":"https:\/\/matphot.com\/digital-marketing-la-gi-hoc-gi-lam-gi.html","title":{"rendered":"Digital Marketing l\u00e0 g\u00ec? H\u1ecdc g\u00ec? L\u00e0m g\u00ec?"},"content":{"rendered":"

B\u1ea1n \u0111ang mu\u1ed1n h\u1ecdc Digital Marketing nh\u01b0ng ch\u01b0a n\u1eafm r\u00f5 v\u1ec1 ng\u00e0nh h\u1ecdc n\u00e0y. V\u1eady \u0111\u00e2y ch\u00ednh l\u00e0 b\u00e0i vi\u1ebft d\u00e0nh cho b\u1ea1n. Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 “Digital Marketing l\u00e0 g\u00ec? H\u1ecdc g\u00ec? L\u00e0m g\u00ec?”.<\/strong><\/span><\/p>\n

Digital Marketing l\u00e0 g\u00ec?<\/span><\/h2>\n

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u01b0 hi\u1ec7n nay, Digital Marketing tr\u1edf th\u00e0nh m\u1ed9t l\u0129nh v\u1ef1c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n mu\u1ed1n t\u1ea1o d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. Digital Marketing (hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb s\u1ed1) l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u00e0 qu\u1ea3ng b\u00e1 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

\"Digital
Digital marketing l\u00e0 ng\u00e0nh h\u1ecdc c\u1ef1c hot hi\u1ec7n nay<\/span><\/figcaption><\/figure>\n

C\u00e1c lo\u1ea1i Digital Marketing ph\u1ed5 bi\u1ebfn<\/span><\/h2>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay, Digital Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n

Digital Marketing online<\/strong><\/span><\/p>\n

– Content Marketing: \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra v\u00e0 chia s\u1ebb n\u1ed9i dung gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

– Social Media Marketing: S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0: Facebook, Instagram, Twitter, LinkedIn \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/p>\n

– Email Marketing: S\u1eed d\u1ee5ng email \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

– Search Engine Marketing: Ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm bao g\u1ed3m hai ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh: t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEA).<\/span><\/p>\n

– Video Marketing: S\u1eed d\u1ee5ng video \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb. Gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung.<\/span><\/p>\n

– Image Marketing: S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ed9c \u0111\u00e1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

– Influencer Marketing: H\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c trong l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/p>\n

– Chatbot v\u00e0 AI Marketing: \u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng trong vi\u1ec7c cung c\u1ea5p h\u1ed7 tr\u1ee3 v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1ef1 \u0111\u1ed9ng v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Digital Marketing offline<\/strong><\/span><\/p>\n

– Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, radio, b\u00e1o, t\u1ea1p ch\u00ed, telesales, g\u1eedi th\u01b0<\/span><\/p>\n

– Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (b\u1ea3ng bi\u1ec3u, bi\u1ec3n qu\u1ea3ng c\u00e1o, xe bu\u00fdt,…)<\/span><\/p>\n

– Qu\u1ea3ng c\u00e1o s\u1ef1 ki\u1ec7n (banner, poster, ph\u00e1t t\u1edd r\u01a1i, t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i tr\u00ecnh di\u1ec5n)<\/span><\/p>\n

– Tham gia h\u1ed9i ch\u1ee3, tri\u1ec3n l\u00e3m, b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/span><\/p>\n

 <\/p>\n

\"Digital
Digital Marketing mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p<\/span><\/figcaption><\/figure>\n

L\u1ee3i \u00edch c\u1ee7a Digital Marketing<\/span><\/h2>\n

Digital Marketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau:<\/span><\/p>\n

– Trong truy\u1ec1n th\u00f4ng<\/strong><\/span><\/p>\n

Digital Marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, website v\u00e0 email. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00f2ng tin, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00e2u h\u1ecfi ho\u1eb7c y\u00eau c\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

– Trong qu\u1ea3ng c\u00e1o<\/strong><\/span><\/p>\n

Digital Marketing cung c\u1ea5p cho doanh nghi\u1ec7p nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3. Qua c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0: Google AdWords, Facebook Ads\u2026<\/span><\/p>\n

– Trong b\u00e1n h\u00e0ng<\/strong><\/span><\/p>\n

Digital Marketing t\u1ea1o ra c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng. Qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0: website, c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean to\u00e0n c\u1ea7u.<\/span><\/p>\n

\"Digital
Digital Marketing \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i nhi\u1ec1u tr\u01b0\u1eddng cao \u0111\u1eb3ng, \u0111\u1ea1i h\u1ecdc<\/span><\/figcaption><\/figure>\n

Digital Marketing h\u1ecdc g\u00ec?<\/span><\/h2>\n

\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c Digital Marketing, vi\u1ec7c h\u1ecdc v\u00e0 n\u1eafm v\u1eefng c\u00e1c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u00e0 chuy\u00ean s\u00e2u l\u00e0 r\u1ea5t quan tr\u1ecdng. V\u00ec th\u1ebf, b\u1ea1n c\u1ea7n h\u1ecdc \u1edf c\u00e1c tr\u01b0\u1eddng cao \u0111\u1eb3ng ho\u1eb7c \u0111\u1ea1i h\u1ecdc \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n:<\/span><\/p>\n

– Tr\u00ecnh \u0111\u1ed9 cao \u0111\u1eb3ng:<\/span>
\nTr\u00ecnh \u0111\u1ed9 cao \u0111\u1eb3ng v\u1ec1 Digital Marketing th\u01b0\u1eddng cung c\u1ea5p cho b\u1ea1n ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u00e0 k\u1ef9 n\u0103ng v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt trong l\u0129nh v\u1ef1c n\u00e0y. Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp bao g\u1ed3m c\u00e1c m\u00f4n nh\u01b0: qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

Xem th\u00eam:<\/em> Cao \u0111\u1eb3ng Marketing th\u01b0\u01a1ng m\u1ea1i<\/a><\/span><\/p>\n

– Tr\u00ecnh \u0111\u1ed9 \u0111\u1ea1i h\u1ecdc:<\/span>
\nC\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1i h\u1ecdc v\u1ec1 Digital Marketing cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u1ec1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ed1, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch t\u1ea1o ra v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3. T\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a trang web v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

Nh\u00ecn chung, t\u00f9y thu\u1ed9c v\u00e0o mong mu\u1ed1n c\u0169ng nh\u01b0 \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn h\u1ecdc cao \u0111\u1eb3ng hay \u0111\u1ea1i h\u1ecdc v\u1ec1 Digital Marketing. V\u1edbi nh\u1eefng b\u1ea1n mu\u1ed1n ti\u1ebft ki\u1ec7m th\u1eddi gian, chi ph\u00ed th\u00ec h\u1ec7 cao \u0111\u1eb3ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t. \u0110\u1ed3ng th\u1eddi ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 y\u00ean t\u00e2m h\u1ecdc cao \u0111\u1eb3ng b\u1ea1n v\u1eabn \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ea7y \u0111\u1ee7 ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c Digital Marketing.<\/span><\/p>\n

\"Digital
\u0110\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u1ec1 Digital marketing t\u1ea1i tr\u01b0\u1eddng l\u1edbp l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c n\u00e0y<\/span><\/figcaption><\/figure>\n

Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng cao \u0111\u1eb3ng uy t\u00edn \u0111\u00e0o t\u1ea1o \u0111a ng\u00e0nh ngh\u1ec1, trong \u0111\u00f3 c\u00f3 l\u0129nh v\u1ef1c marketing. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 tr\u01b0\u1eddng nh\u01b0:<\/span><\/p>\n

– Cao \u0111\u1eb3ng Ngo\u1ea1i ng\u1eef v\u00e0 C\u00f4ng ngh\u1ec7 H\u00e0 N\u1ed9i:<\/strong> Tr\u01b0\u1eddng chuy\u00ean \u0111\u00e0o t\u1ea1o c\u00e1c ng\u00e0nh ngh\u1ec1 c\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c cao trong x\u00e3 h\u1ed9i. Tr\u01b0\u1eddng c\u00f3 m\u00f4i tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o n\u0103ng \u0111\u1ed9ng, khoa h\u1ecdc v\u1edbi \u0111\u1ea7y \u0111\u1ee7 trang thi\u1ebft b\u1ecb chuy\u00ean m\u00f4n hi\u1ec7n \u0111\u1ea1i. \u0110\u1ea3m b\u1ea3o sinh vi\u00ean t\u1ed1t nghi\u1ec7p \u0111\u1ea1t chu\u1ea9n \u0111\u1ea7u ra v\u1ec1 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng. Kh\u00f4ng ch\u1ec9 v\u1eady, Cao \u0111\u1eb3ng Ngo\u1ea1i ng\u1eef v\u00e0 C\u00f4ng ngh\u1ec7 H\u00e0 N\u1ed9i<\/a> c\u00f2n li\u00ean k\u1ebft v\u1edbi nhi\u1ec1u t\u1eadp \u0111o\u00e0n, doanh nghi\u1ec7p l\u1edbn mang \u0111\u1ebfn cho sinh vi\u00ean nhi\u1ec1u c\u01a1 h\u1ed9i th\u1ef1c t\u1eadp, vi\u1ec7c l\u00e0m.<\/span><\/p>\n

\u0110\u0102NG K\u00dd X\u00c9T TUY\u1ec2N ONLINE<\/a><\/strong><\/span><\/p>\n

– Cao \u0111\u1eb3ng Qu\u1ed1c t\u1ebf Kent:<\/strong> Tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o c\u00e1c ng\u00e0nh kinh t\u1ebf – d\u1ecbch v\u1ee5. V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111a d\u1ea1ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, tr\u01b0\u1eddng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho sinh vi\u00ean ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n.<\/span><\/p>\n

– Cao \u0111\u1eb3ng FPT:<\/strong>\u00a0 Tr\u01b0\u1eddng chuy\u00ean \u0111\u00e0o t\u1ea1o c\u00e1c ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 k\u1ef9 thu\u1eadt \u1ee9ng d\u1ee5ng. Tr\u01b0\u1eddng c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc \u0111a d\u1ea1ng, cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf cho sinh vi\u00ean.<\/span><\/p>\n

\"Digital
Digital marketing l\u00e0 l\u0129nh v\u1ef1c v\u00f4 c\u00f9ng ti\u1ec1m n\u0103ng<\/span><\/figcaption><\/figure>\n

T\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh Digital Marketing<\/span><\/h2>\n

– D\u1ecbch v\u1ee5 Digital Marketing ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd<\/strong><\/span><\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 internet, d\u1ecbch v\u1ee5 Digital Marketing \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong t\u01b0\u01a1ng lai. Doanh nghi\u1ec7p hi\u1ec7n nay ng\u00e0y c\u00e0ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. Digital Marketing cung c\u1ea5p cho h\u1ecd c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n

– Digital Marketing c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i v\u00e0 xu h\u01b0\u1edbng m\u1edbi<\/strong><\/span><\/p>\n

Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u1edbi nhi\u1ec1u \u0111\u1ed5i m\u1edbi trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Khi c\u00f4ng ngh\u1ec7 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111ang l\u00e0m thay \u0111\u1ed5i c\u1ee5c di\u1ec7n c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. M\u1ed9t xu h\u01b0\u1edbng \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn l\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd th\u00f4ng qua kh\u1ea9u l\u1ec7nh.<\/span><\/p>\n

M\u1ed9t c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i kh\u00e1c \u0111ang t\u1ea1o n\u00ean l\u00e0n s\u00f3ng trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR). V\u1edbi AR, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch ph\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3o l\u00ean th\u1ebf gi\u1edbi th\u1ef1c. C\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 b\u00e1n l\u1ebb v\u00e0 du l\u1ecbch, cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1eed qu\u1ea7n \u00e1o ho\u1eb7c kh\u00e1m ph\u00e1 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn \u1ea3o tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

Ngo\u00e0i nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y, c\u00f2n c\u00f3 nh\u1eefng xu h\u01b0\u1edbng m\u1edbi xu\u1ea5t hi\u1ec7n g\u1ea7n \u0111\u00e2y \u0111ang \u0111\u1ecbnh h\u00ecnh c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. V\u00ed d\u1ee5: ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

\"Digital
Vi\u1ec7c l\u00e0m v\u1ec1 Digital marketing r\u1ea5t \u0111a d\u1ea1ng<\/span><\/figcaption><\/figure>\n

Digital marketing l\u00e0m g\u00ec?<\/span><\/h2>\n

T\u1ed1t nghi\u1ec7p ng\u00e0nh Digital Marketing, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u v\u1ecb tr\u00ed\u00a0 kh\u00e1c nhau trong l\u0129nh v\u1ef1c n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 vi\u1ec7c l\u00e0m ti\u00eau bi\u1ec3u:<\/span><\/p>\n

– Chuy\u00ean vi\u00ean SEO:<\/em> T\u1eadp trung v\u00e0o t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a website tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd bao g\u1ed3m: nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung, x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch SEO.<\/span><\/p>\n

– Chuy\u00ean vi\u00ean SEM:<\/em> Qu\u1ea3n l\u00fd v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd l\u00e0 x\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a, t\u1ea1o v\u00e0 t\u1ed1i \u01b0u c\u00e1c qu\u1ea3ng c\u00e1o, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/p>\n

– Chuy\u00ean vi\u00ean Social Media Marketing:<\/em> ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd bao g\u1ed3m: x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00e1c b\u00e0i \u0111\u0103ng, t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

– Chuy\u00ean vi\u00ean Email Marketing:<\/em> T\u1ea1o v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c, qu\u1ea3ng b\u00e1 \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd bao g\u1ed3m: x\u00e2y d\u1ef1ng danh s\u00e1ch email, t\u1ea1o m\u1eabu email, vi\u1ebft n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 theo d\u00f5i t\u1ef7 l\u1ec7 m\u1edf v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi nh\u1eadn.<\/span><\/p>\n

– Chuy\u00ean vi\u00ean Marketing Automation:<\/em> T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd bao g\u1ed3m: c\u00e0i \u0111\u1eb7t v\u00e0 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch t\u1ef1 \u0111\u1ed9ng, v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3.<\/span><\/p>\n\n\n

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\n 3.7\/5 - (3 votes) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n \u0111ang mu\u1ed1n h\u1ecdc Digital Marketing nh\u01b0ng ch\u01b0a n\u1eafm r\u00f5 v\u1ec1 ng\u00e0nh h\u1ecdc n\u00e0y. V\u1eady \u0111\u00e2y ch\u00ednh l\u00e0 b\u00e0i vi\u1ebft d\u00e0nh cho b\u1ea1n. Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 “Digital Marketing l\u00e0 g\u00ec? H\u1ecdc g\u00ec? L\u00e0m g\u00ec?”. Digital Marketing l\u00e0 g\u00ec? Trong […]\n","protected":false},"author":13,"featured_media":14488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,318,14,1],"tags":[682,671,707,670,709],"class_list":["post-14477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cao-dang","category-marketing-thuong-mai","category-huong-nghiep","category-tin-tuc-su-kien","tag-cao-dang-marketing","tag-digital-marketing","tag-hoc-digital-marketing-o-dau","tag-marketing","tag-nganh-digital-marketing"],"yoast_head":"\nDigital Marketing l\u00e0 g\u00ec? H\u1ecdc g\u00ec? L\u00e0m g\u00ec?<\/title>\n<meta name=\"description\" content=\"B\u1ea1n \u0111ang mu\u1ed1n h\u1ecdc Digital marketing. C\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 "Digital Marketing l\u00e0 g\u00ec? H\u1ecdc g\u00ec? L\u00e0m g\u00ec?".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matphot.com\/digital-marketing-la-gi-hoc-gi-lam-gi.html\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing l\u00e0 g\u00ec? H\u1ecdc g\u00ec? L\u00e0m g\u00ec?\" \/>\n<meta property=\"og:description\" content=\"B\u1ea1n \u0111ang mu\u1ed1n h\u1ecdc Digital marketing. C\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 "Digital Marketing l\u00e0 g\u00ec? H\u1ecdc g\u00ec? L\u00e0m g\u00ec?".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matphot.com\/digital-marketing-la-gi-hoc-gi-lam-gi.html\" \/>\n<meta property=\"og:site_name\" content=\"Tr\u01b0\u1eddng Cao \u0111\u1eb3ng Ngo\u1ea1i ng\u1eef v\u00e0 C\u00f4ng ngh\u1ec7 H\u00e0 N\u1ed9i (FTC)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ngoaingucongnghehn\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-14T09:37:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-16T09:30:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/06\/Digitalmarketing02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"638\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mai Mai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DangNgoai\" \/>\n<meta name=\"twitter:site\" content=\"@DangNgoai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mai Mai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/matphot.com\/digital-marketing-la-gi-hoc-gi-lam-gi.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/matphot.com\/digital-marketing-la-gi-hoc-gi-lam-gi.html\"},\"author\":{\"name\":\"Mai Mai\",\"@id\":\"https:\/\/matphot.com\/#\/schema\/person\/a9d7ea4998452f4e703b5b5269a25471\"},\"headline\":\"Digital Marketing l\u00e0 g\u00ec? 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