{"id":16273,"date":"2023-08-01T14:11:54","date_gmt":"2023-08-01T07:11:54","guid":{"rendered":"https:\/\/matphot.com\/?p=16273"},"modified":"2023-08-01T14:14:26","modified_gmt":"2023-08-01T07:14:26","slug":"marketing-online-la-gi-hoc-nganh-gi-de-tro-thanh-chuyen-vien-marketing-online","status":"publish","type":"post","link":"https:\/\/matphot.com\/marketing-online-la-gi-hoc-nganh-gi-de-tro-thanh-chuyen-vien-marketing-online.html","title":{"rendered":"Marketing online l\u00e0 g\u00ec? H\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean vi\u00ean Marketing online?"},"content":{"rendered":"<p><strong>Marketing online \u0111\u00e3 kh\u00f4ng c\u00f2n l\u00e0 thu\u1eadt ng\u1eef xa l\u1ea1 v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng &#8211; marketing, hay nh\u1eefng \u0111\u01a1n v\u1ecb kinh doanh. V\u1eady c\u1ee5 th\u1ec3, marketing online g\u00ec, c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 h\u1ecdc g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean vi\u00ean trong l\u0129nh vi\u1ec7c n\u00e0y? &#8211; H\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft n\u00e0y nh\u00e9! <\/strong><\/p>\n<h2><strong>Marketing online l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Marketing online hay c\u00f2n g\u1ecdi l\u00e0 Digital Marketing. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00f4ng c\u1ee5 l\u00e0 c\u00f4ng ngh\u1ec7 v\u00e0 k\u00eanh tr\u1ef1c tuy\u1ebfn. V\u1edbi marketing online, th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng Internet v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau, ng\u01b0\u1eddi chuy\u00ean vi\u00ean ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 k\u00eanh tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn trong marketing online bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Trang web:<\/strong> X\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 hi\u1ec3n th\u1ecb th\u00f4ng tin s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO):<\/strong> T\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Bing, Yahoo \u0111\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean.<\/li>\n<li><strong>Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEA):<\/strong> Chi tr\u1ea3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n<\/ul>\n<figure id=\"attachment_16290\" aria-describedby=\"caption-attachment-16290\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-16290 size-full\" title=\"Marketing online l\u00e0 g\u00ec? H\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean vi\u00ean Marketing online?\" src=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/08\/marketing-online-la-gi-min.jpg\" alt=\"Marketing online l\u00e0 g\u00ec\" width=\"800\" height=\"600\" srcset=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/08\/marketing-online-la-gi-min.jpg 800w, https:\/\/matphot.com\/wp-content\/uploads\/2023\/08\/marketing-online-la-gi-min-300x225.jpg 300w, https:\/\/matphot.com\/wp-content\/uploads\/2023\/08\/marketing-online-la-gi-min-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-16290\" class=\"wp-caption-text\">Marketing online th\u01b0\u1eddng th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00f4ng c\u1ee5 l\u00e0 c\u00f4ng ngh\u1ec7 v\u00e0 k\u00eanh tr\u1ef1c tuy\u1ebfn<\/figcaption><\/figure>\n<ul>\n<li><strong>Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Twitter, LinkedIn \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li>\n<li><strong>Email Marketing:<\/strong> G\u1eedi email ti\u1ebfp th\u1ecb, th\u00f4ng b\u00e1o s\u1ea3n ph\u1ea9m, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd.<\/li>\n<li><strong>N\u1ed9i dung s\u1ed1 (Content Marketing):<\/strong> T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn, gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat v\u00e0 g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Marketing tr\u00ean di \u0111\u1ed9ng:<\/strong> S\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 trang web t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<li><strong>Qu\u1ea3ng c\u00e1o banner v\u00e0 video tr\u1ef1c tuy\u1ebfn:<\/strong> Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web v\u00e0 n\u1ec1n t\u1ea3ng video.<\/li>\n<li><strong>Marketing tr\u1ef1c tuy\u1ebfn trong n\u1ed9i dung video (Video Marketing):<\/strong> T\u1ea1o v\u00e0 chia s\u1ebb video tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n<p>Marketing online \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau r\u1ed9ng l\u1edbn, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi ti\u1ebft h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng. Digital marketing \u0111\u1ebfn nay \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c c\u01a1 quan &#8211; doanh nghi\u1ec7p.<\/p>\n<h2><strong>H\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean vi\u00ean Marketing Online?<\/strong><\/h2>\n<p>\u0110\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean vi\u00ean Marketing online, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc ng\u00e0nh Marketing ho\u1eb7c c\u00e1c ng\u00e0nh li\u00ean quan \u0111\u1ebfn k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 truy\u1ec1n th\u00f4ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ng\u00e0nh h\u1ecdc v\u1ec1 marketing hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00e0o t\u1ea1o t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<h3><strong>Marketing<\/strong><\/h3>\n<p>Marketing l\u00e0 m\u1ed9t ng\u00e0nh h\u1ecdc t\u1ed5ng qu\u00e1t v\u1edbi c\u00e1c n\u1ed9i dung v\u1ec1 t\u01b0 duy, c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing. Ng\u00e0nh Marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc l\u1edbn nh\u01b0 H\u1ecdc vi\u1ec7n B\u00e1o ch\u00ed v\u00e0 Tuy\u00ean truy\u1ec1n, \u0110\u1ea1i h\u1ecdc Th\u01b0\u01a1ng m\u1ea1i, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh vi\u1ec5n th\u00f4ng,&#8230;<\/p>\n<p>V\u1edbi ng\u00e0nh ngh\u1ec1 n\u00e0y, c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f3 n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u1eefng ch\u1eafc, c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c \u0111\u1ec3 l\u00e0m c\u00e1c h\u1ea1ng m\u1ee5c c\u00f4ng vi\u1ec7c v\u1ec1 nghi\u00ean c\u1ee9u, qu\u1ea3n l\u00fd, hay tr\u1ef1c ti\u1ebfp th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing.<br \/>\nH\u1ecdc v\u1ec1 l\u00fd thuy\u1ebft ti\u1ebfp th\u1ecb, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, qu\u1ea3ng c\u00e1o, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u1ef9 n\u0103ng giao ti\u1ebfp.<\/p>\n<h3><strong>Digital Marketing<\/strong><\/h3>\n<p><a href=\"https:\/\/matphot.com\/cao-dang\/marketing-thuong-mai\">Digital Marketing<\/a> hay c\u00f2n g\u1ecdi l\u00e0 chuy\u00ean ng\u00e0nh Marketing K\u1ef9 thu\u1eadt s\u1ed1. \u0110\u00e2y l\u00e0 ng\u00e0nh h\u1ecdc mang \u0111\u1ebfn cho sinh vi\u00ean h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c t\u1eeb t\u1ed5ng quan \u0111\u1ebfn chuy\u00ean s\u00e2u, t\u1eeb \u0111\u00f3 bi\u1ebft s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>M\u1ed9t s\u1ed1 n\u00e9t c\u01a1 b\u1ea3n v\u1ec1 ng\u00e0nh h\u1ecdc Digital Marketing c\u00f3 th\u1ec3 \u0111i\u1ec3m t\u00ean nh\u01b0:<\/p>\n<ul>\n<li>H\u01b0\u1edbng d\u1eabn sinh vi\u00ean s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, bao g\u1ed3m trang web, m\u1ea1ng x\u00e3 h\u1ed9i, email, t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n (SEA), n\u1ed9i dung s\u1ed1 (Content Marketing), video marketing v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/li>\n<li>\u0110\u00e0o t\u1ea1o sinh vi\u00ean nghi\u00ean c\u1ee9u, x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau r\u1ed9ng l\u1edbn v\u00e0 ch\u00ednh x\u00e1c h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u1ecbnh tuy\u1ebfn th\u00f4ng tin \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean h\u00e0nh vi, \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 s\u1edf th\u00edch.<\/li>\n<li>H\u1ecdc v\u1ec1 SEO, SEM, Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEA)<\/li>\n<li>Cung c\u1ea5p v\u00e0 r\u00e8n luy\u1ec7n thu\u1ea7n th\u1ee5c cho sinh vi\u00ean c\u00e1c t\u01b0 duy, k\u1ef9 thu\u1eadt Social Media Marketing<\/li>\n<li>S\u1eed d\u1ee5ng email marketing \u0111\u1ec3 g\u1eedi th\u00f4ng tin ti\u1ebfp th\u1ecb, th\u00f4ng b\u00e1o s\u1ea3n ph\u1ea9m, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd<\/li>\n<li>R\u00e8n luy\u1ec7n cho sinh vi\u00ean c\u00e1ch th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung (Content Marketing), t\u1ed1i \u01b0u h\u00f3a trang web, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng v\u1ecb tr\u00ed tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/li>\n<\/ul>\n<figure id=\"attachment_16289\" aria-describedby=\"caption-attachment-16289\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-16289 size-full\" title=\"Marketing online l\u00e0 g\u00ec? H\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean vi\u00ean Marketing online?\" src=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/08\/digital-marketing-la-gi.jpg\" alt=\"H\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean vi\u00ean Marketing Online?\" width=\"800\" height=\"533\" srcset=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/08\/digital-marketing-la-gi.jpg 800w, https:\/\/matphot.com\/wp-content\/uploads\/2023\/08\/digital-marketing-la-gi-300x200.jpg 300w, https:\/\/matphot.com\/wp-content\/uploads\/2023\/08\/digital-marketing-la-gi-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-16289\" class=\"wp-caption-text\">Sinh vi\u00ean ng\u00e0nh Digital Marketing \u0111\u01b0\u1ee3c h\u1ecdc ki\u1ebfn th\u1ee9c, t\u01b0 duy \u0111\u1ec3 l\u00ean chi\u1ebfn d\u1ecbch marketing tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng website, facebook, zalo,&#8230;<\/figcaption><\/figure>\n<ul>\n<li>H\u1ecdc c\u00e1ch t\u1ea1o v\u00e0 chia s\u1ebb video tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, c\u0169ng nh\u01b0 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li>H\u01b0\u1edbng d\u1eabn sinh vi\u00ean s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, t\u1eeb \u0111\u00f3 gi\u00fap \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3.<\/li>\n<\/ul>\n<p>Digital Marketing l\u00e0 ng\u00e0nh h\u1ecdc th\u1ef1c ti\u1ec5n, \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i c\u00e1c tr\u01b0\u1eddng cao \u0111\u1eb3ng nh\u00f3m ng\u00e0nh d\u1ecbch v\u1ee5, nh\u01b0: Cao \u0111\u1eb3ng Ngo\u1ea1i ng\u1eef v\u00e0 C\u00f4ng ngh\u1ec7 H\u00e0 N\u1ed9i, Cao \u0111\u1eb3ng th\u1ef1c h\u00e0nh FPT Polytechnic,&#8230;<\/p>\n<h3><strong>Truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/strong><\/h3>\n<p>Truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n l\u00e0 m\u1ed9t ng\u00e0nh h\u1ecdc nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1ch th\u1ee9c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u00f3, bao g\u1ed3m: truy\u1ec1n h\u00ecnh, phim \u1ea3nh, radio, \u00e2m nh\u1ea1c, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn, tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed, truy\u1ec1n th\u00f4ng di \u0111\u1ed9ng v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c.<\/p>\n<p>C\u00e1c m\u00f4n h\u1ecdc ch\u00ednh trong ng\u00e0nh Truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>L\u00fd thuy\u1ebft truy\u1ec1n th\u00f4ng:<\/strong> Nghi\u00ean c\u1ee9u v\u1ec1 c\u01a1 s\u1edf l\u00fd thuy\u1ebft v\u00e0 nguy\u00ean l\u00fd \u0111i\u1ec1u h\u00e0nh c\u1ee7a truy\u1ec1n th\u00f4ng.<\/li>\n<li><strong>S\u00e1ng t\u1ea1o v\u00e0 s\u1ea3n xu\u1ea5t truy\u1ec1n th\u00f4ng:<\/strong> H\u1ecdc v\u1ec1 qu\u00e1 tr\u00ecnh t\u1ea1o ra n\u1ed9i dung truy\u1ec1n th\u00f4ng, t\u1eeb vi\u1ec7c ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng \u0111\u1ebfn s\u1ea3n xu\u1ea5t ch\u01b0\u01a1ng tr\u00ecnh ho\u1eb7c n\u1ed9i dung.<\/li>\n<li><strong>C\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng:<\/strong> Nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong vi\u1ec7c truy\u1ec1n t\u1ea3i, x\u1eed l\u00fd v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin truy\u1ec1n th\u00f4ng.<\/li>\n<li><strong>Truy\u1ec1n th\u00f4ng v\u00e0 x\u00e3 h\u1ed9i:<\/strong> Nghi\u00ean c\u1ee9u v\u1ec1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa truy\u1ec1n th\u00f4ng v\u00e0 x\u00e3 h\u1ed9i, t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng v\u00e0 v\u0103n h\u00f3a.<\/li>\n<li><strong>Qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb:<\/strong> H\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 \u00fd t\u01b0\u1edfng.<\/li>\n<li><strong>Truy\u1ec1n th\u00f4ng s\u1ed1:<\/strong> Nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1, bao g\u1ed3m truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u00f4ng di \u0111\u1ed9ng.<\/li>\n<li><strong>\u0110\u1ea1o di\u1ec5n v\u00e0 bi\u00ean k\u1ecbch:<\/strong> H\u1ecdc c\u00e1ch \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c c\u00e2u chuy\u1ec7n v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>K\u1ef9 n\u0103ng truy\u1ec1n th\u00f4ng:<\/strong> Ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng giao ti\u1ebfp, bi\u1ec3u \u0111\u1ea1t v\u00e0 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng.<\/li>\n<\/ul>\n<p>Truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n l\u00e0 m\u1ed9t ng\u00e0nh g\u1ea7n v\u1edbi Digital Marketing. Ng\u00e0nh h\u1ecdc \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1o m\u1ed9t s\u1ed1 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc kh\u1ed1i ng\u00e0nh th\u00f4ng tin, c\u00f4ng ngh\u1ec7 nh\u01b0: H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng, \u0110\u1ea1i h\u1ecdc C\u00f4ng ngh\u1ec7 TP.HCM &#8211; HUTECH, \u0110\u1ea1i h\u1ecdc Rmit,&#8230;<\/p>\n<p>Marketing online ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng v\u00e0 ph\u1ed5 bi\u1ebfn trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1, gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00e1c b\u1ea1n tr\u1ebb c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh online hay y\u00eau th\u00edch c\u00f4ng vi\u1ec7c chuy\u00ean vi\u00ean marketing c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc, l\u1ef1a ch\u1ecdn ng\u00e0nh h\u1ecdc ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea3n th\u00e2n, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u1eefng ch\u1eafc nh\u1ea5t nh\u00e9. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng v\u1edbi s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh!<\/p>\n<div style=\"background: #fcedd7; border: solid 1px #ff6600; padding: 10px; margin-bottom: 25px; color: #336700; border-radius: 5px;\"><span style=\"color: #084a01;\"><span style=\"color: #0f8504;\"><strong>Tr\u01b0\u1eddng Cao \u0111\u1eb3ng Ngo\u1ea1i ng\u1eef v\u00e0 C\u00f4ng ngh\u1ec7 H\u00e0 N\u1ed9i<\/strong><\/span> <span style=\"color: #114a0b;\">chuy\u00ean \u0111\u00e0o t\u1ea1o c\u00e1c ng\u00e0nh thu\u1ed9c kh\u1ed1i Kinh t\u1ebf - Th\u01b0\u01a1ng m\u1ea1i:<\/span> <span style=\"color: #0f8504;\"><strong>Qu\u1ea3n tr\u1ecb Kinh doanh, Th\u01b0\u01a1ng M\u1ea1i \u0111i\u1ec7n t\u1eed, Marketing th\u01b0\u01a1ng m\u1ea1i, Logistics v\u00e0 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng<\/strong><\/span> v\u1edbi c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m h\u1ea5p d\u1eabn khi ra tr\u01b0\u1eddng. N\u1ebfu b\u1ea1n c\u00f3 \u0111am m\u00ea v\u1edbi c\u00e1c ng\u00e0nh kinh t\u1ebf, h\u00e3y \u0111\u1ebfn v\u1edbi<span style=\"color: #0f8504;\">\u00a0<strong>FTC<\/strong>.<\/span> H\u00e3y \u0111\u0103ng k\u00fd online<\/span> <a href=\"https:\/\/matphot.com\/dang-ky-xet-tuyen\"><b style=\"color: red;\">t\u1ea1i \u0111\u00e2y<\/b><\/a> <span style=\"color: #084a01;\">\u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 nhanh nh\u1ea5t nh\u00e9!<\/span><\/div>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;16273&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;5\\\/5 - (3 votes)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;Marketing online l\u00e0 g\u00ec? H\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean vi\u00ean Marketing online?&quot;,&quot;width&quot;:&quot;122.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 122.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px;\">\n            5\/5 - (3 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing online \u0111\u00e3 kh\u00f4ng c\u00f2n l\u00e0 thu\u1eadt ng\u1eef xa l\u1ea1 v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng &#8211; marketing, hay nh\u1eefng \u0111\u01a1n v\u1ecb kinh doanh. V\u1eady c\u1ee5 th\u1ec3, marketing online g\u00ec, c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 h\u1ecdc g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean vi\u00ean trong l\u0129nh vi\u1ec7c n\u00e0y? &#8211; H\u00e3y c\u00f9ng ch\u00fang t\u00f4i [&#8230;]\n","protected":false},"author":10,"featured_media":16290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[754,318,14],"tags":[763],"class_list":["post-16273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cao-dang-digital-marketing","category-marketing-thuong-mai","category-huong-nghiep","tag-marketing-online"],"yoast_head":"\n<title>Marketing online l\u00e0 g\u00ec? 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