{"id":16958,"date":"2023-09-25T15:47:13","date_gmt":"2023-09-25T08:47:13","guid":{"rendered":"https:\/\/matphot.com\/?p=16958"},"modified":"2023-09-25T15:50:43","modified_gmt":"2023-09-25T08:50:43","slug":"chien-dich-marketing-cua-shopee-va-lazada-co-gi-dac-biet","status":"publish","type":"post","link":"https:\/\/matphot.com\/chien-dich-marketing-cua-shopee-va-lazada-co-gi-dac-biet.html","title":{"rendered":"Chi\u1ebfn d\u1ecbch marketing c\u1ee7a Shopee v\u00e0 Lazada c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t?"},"content":{"rendered":"<p><strong>T\u00ecm hi\u1ec3u chi\u1ebfn d\u1ecbch marketing c\u1ee7a c\u00e1c \u201c\u00f4ng l\u1edbn\u201d nh\u01b0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee hay Lazada l\u00e0 c\u00e1ch m\u00e0 nhi\u1ec1u sinh vi\u00ean, chuy\u00ean vi\u00ean marketing t\u01b0\u01a1ng lai \u0111ang th\u1ef1c hi\u1ec7n h\u00e0ng ng\u00e0y. N\u1ebfu b\u1ea1n c\u0169ng l\u00e0 m\u1ed9t t\u00e2n binh y\u00eau marketing th\u00ec h\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa chi\u1ebfn d\u1ecbch marketing c\u1ee7a hai th\u01b0\u01a1ng hi\u1ec7u l\u1edbn n\u00e0y trong nh\u1eefng n\u0103m qua nh\u00e9!<\/strong><\/p>\n<h2><strong>T\u1ed5ng quan v\u1ec1 hai s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn t\u1ea1i tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1<\/strong><\/h2>\n<p>Shopee v\u00e0 Lazada l\u00e0 hai trong s\u1ed1 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. Shopee l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp b\u1edfi t\u1eadp \u0111o\u00e0n Sea Limited (tr\u01b0\u1edbc \u0111\u00e2y g\u1ecdi l\u00e0 Garena), m\u1ed9t c\u00f4ng ty ngh\u1ec7 thu\u1eadt \u0111a l\u0129nh v\u1ef1c c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Singapore. Shopee ch\u1ee7 y\u1ebfu ho\u1ea1t \u0111\u1ed9ng \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1, bao g\u1ed3m \u0110\u00f4ng Nam \u00c1, \u0110\u00e0i Loan, Malaysia, Indonesia, Th\u00e1i Lan, Philippines v\u00e0 Vi\u1ec7t Nam.<\/p>\n<figure id=\"attachment_16961\" aria-describedby=\"caption-attachment-16961\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-16961\" src=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/co-hoi-cua-san-thuong-mai-dien-tu-noi-truoc-shopee-lazada.jpg\" alt=\"T\u1ed5ng quan v\u1ec1 hai s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn t\u1ea1i tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1\" width=\"800\" height=\"419\" srcset=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/co-hoi-cua-san-thuong-mai-dien-tu-noi-truoc-shopee-lazada.jpg 800w, https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/co-hoi-cua-san-thuong-mai-dien-tu-noi-truoc-shopee-lazada-300x157.jpg 300w, https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/co-hoi-cua-san-thuong-mai-dien-tu-noi-truoc-shopee-lazada-768x402.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-16961\" class=\"wp-caption-text\">Shopee v\u00e0 Lazada l\u00e0 hai s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t khu v\u1ef1c \u0110\u00f4ng Nam \u00c1<\/figcaption><\/figure>\n<p>Shopee \u0111\u1eb7c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c mua s\u1eafm tr\u1ef1c tuy\u1ebfn, \u0111\u1ed3ng th\u1eddi c\u00f2n cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 li\u00ean quan nh\u01b0 ShopPay (d\u1ecbch v\u1ee5 thanh to\u00e1n di \u0111\u1ed9ng), Shopee Mall (gian h\u00e0ng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng l\u1edbn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng) c\u00f9ng nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn.<\/p>\n<p>Lazada l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce) l\u1edbn ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 y\u1ebfu t\u1ea1i \u0110\u00f4ng Nam \u00c1. S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2012 v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng trang web mua s\u1eafm tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t trong khu v\u1ef1c. Lazada cung c\u1ea5p m\u1ed9t lo\u1ea1t r\u1ed9ng l\u1edbn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, bao g\u1ed3m \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh, th\u1eddi trang, gia d\u1ee5ng, m\u1ef9 ph\u1ea9m, \u0111\u1ed3 ch\u01a1i, v\u00e0 nhi\u1ec1u h\u1ea1ng m\u1ee5c kh\u00e1c.<\/p>\n<h2><strong>Chi\u1ebfn d\u1ecbch Marketing c\u1ee7a hai s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h2>\n<h3><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Shopee<\/strong><\/h3>\n<p>N\u00f3i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Shopee, c\u1ea7n \u0111i\u1ec3m t\u00ean c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu\u1ed9c 04 nh\u00f3m: Chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1, chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 \u0111i\u1ec3m b\u00e1n, chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 chi\u00eau th\u1ecb. V\u00e0 trong h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u1ec1u c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hai ho\u1eb7c ba chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>Xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh Shopee \u201c\u0111\u00e1nh\u201d th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc t\u1edbi 03 chi\u1ebfn d\u1ecbch ti\u00eau bi\u1ec3u nh\u1ea5t:<\/p>\n<ul>\n<li><strong>TVC Campaign:<\/strong> \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch b\u1eaft trend c\u1ef1c \u0111\u1ec9nh, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1edfi gi\u1edbi chuy\u00ean m\u00f4n. V\u1edbi chi\u1ebfn d\u1ecbch n\u00e0y, Shopee t\u1eadn d\u1ee5ng s\u1ee9c n\u00f3ng hi\u1ec7n th\u1eddi c\u1ee7a c\u00e1c xu h\u01b0\u1edbng \u0111\u1ec3 cho ra \u0111\u1eddi chu\u1ed7i TVC qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng. Trong \u0111\u00f3, \u0111i\u1ec3n h\u00ecnh nh\u1ea5t l\u00e0 b\u1ea3n Hit tri\u1ec7u View \u201cDDU-DU DDU-DU\u201d c\u1ee7a Blackpink hay TVC t\u1ea1o n\u00ean c\u00fa n\u1ed5 l\u1edbn tr\u00ean to\u00e0n \u0110\u00f4ng Nam \u00c1 \u2013 S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa B\u00f9i Ti\u1ebfn D\u0169ng v\u00e0 B\u1ea3o Anh trong b\u00e0i h\u00e1t Baby Shark,\u2026<\/li>\n<\/ul>\n<figure id=\"attachment_16962\" aria-describedby=\"caption-attachment-16962\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-16962\" src=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/maxresdefault.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Shopee\" width=\"800\" height=\"450\" srcset=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/maxresdefault.jpg 800w, https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/maxresdefault-300x169.jpg 300w, https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/maxresdefault-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-16962\" class=\"wp-caption-text\">Shopee r\u1ea5t ch\u1ecbu ch\u01a1i khi h\u1ee3p t\u00e1c v\u1edbi c\u1ea3 nh\u00f3m nh\u1ea1c n\u1ed5i ti\u1ebfng Th\u1ebf gi\u1edbi<\/figcaption><\/figure>\n<ul>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c Marketing \u201cn\u1ed9i \u0111\u1ecba h\u00f3a\u201d:<\/strong> Shopee r\u1ea5t t\u00edch c\u1ef1c th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng: S\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u1edf t\u1eebng th\u1ecb tr\u01b0\u1eddng; tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 l\u00e0 ng\u01b0\u1eddi \u1edf m\u1ed7i \u0111\u1ecba ph\u01b0\u01a1ng, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm, giao h\u00e0ng ho\u00e0n h\u1ea3o cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<li><strong>Shopee t\u1eadn d\u1ee5ng Influencer trong m\u1ecdi chi\u1ebfn d\u1ecbch marketing<\/strong>: Th\u1ef1c t\u1ebf d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y Shopee \u0111\u00e3 m\u1eddi r\u1ea5t nhi\u1ec1u nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng c\u00f3 l\u01b0\u1ee3ng Fan kh\u1ed5ng l\u1ed3 trong gi\u1edbi gi\u1ea3i tr\u00ed nh\u01b0: S\u01a1n T\u00f9ng, B\u1ea3o Anh, v\u00e0 c\u1ea3 c\u00e1c ng\u00f4i sao H\u00e0n Qu\u1ed1c BLACKPINK,\u2026 Nh\u1eefng g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n n\u00e0y l\u00e0 m\u1ea5u ch\u1ed1t quan tr\u1ecdng, t\u1ea1o hi\u1ec7u \u1ee9ng, gi\u00fap chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Shopee th\u00e0nh c\u00f4ng vang d\u1ed9i.<\/li>\n<\/ul>\n<h3><strong>Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Lazada<\/strong><\/h3>\n<p>T\u01b0\u01a1ng t\u1ef1 shopee, \u0111\u1ec3 ph\u1ee7 s\u00f3ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, Lazada tri\u1ec3n khai nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1 th\u00e0nh c\u00f4ng trong nh\u1eefng n\u0103m qua. Ti\u00eau bi\u1ec3u nh\u1ea5t, c\u1ea7n nh\u1eafc \u0111\u1ebfn m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n<ul>\n<li><strong>Ph\u1ee7 s\u00f3ng kh\u1eafp c\u00e1c k\u00eanh Digital Marketing:<\/strong> Trong c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng quy m\u00f4 l\u1edbn, Lazada g\u1ea7n nh\u01b0 xu\u1ea5t hi\u1ec7n \u1edf h\u1ea7u h\u1ebft c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng t\u1eeb tivi, b\u00e1o online, b\u00e1o gi\u1ea5y. \u0110\u1eb7c bi\u1ec7t, \u00f4ng l\u1edbn thu\u1ed9c b\u1ea3n quy\u1ec1n Alibaba ph\u1ee7 s\u00f3ng t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm tr\u00ean Google, banner qu\u1ea3ng c\u00e1o tr\u00ean website, m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 kh\u00f4ng b\u1ecf qua vi\u1ec7c g\u1eedi tin nh\u1eafn \u0111i\u1ec7n tho\u1ea1i. V\u1edbi \u201cm\u1eb7t ti\u1ec1n\u201d c\u1ee7a m\u00ecnh, h\u00e3ng c\u0169ng th\u01b0\u1eddng xuy\u00ean t\u1ed1i \u01b0u ho\u00e1 giao di\u1ec7n website \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m, r\u00fat ng\u1eafn c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1eb7t h\u00e0ng.<\/li>\n<li><strong>Performance marketing:<\/strong> \u0110\u00e2y l\u00e0 m\u1ed9t m\u1eaft x\u00edch quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Lazada nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. \u0110\u1ed1i v\u1edbi Lazada, h\u1ecd t\u1eadn d\u1ee5ng m\u1ed7i click c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 targeting v\u00e0 retargeting hi\u1ec7u qu\u1ea3, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u00e0 \u0111ang quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u ti\u00eau d\u00f9ng<\/li>\n<li><strong>Tri\u1ec3n khai Affiliate marketing:<\/strong> Tr\u00ean n\u1ec1n t\u1ea3ng website s\u1eb5n c\u00f3, Lazada kh\u00e1 th\u00e0nh c\u00f4ng trong ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, mang v\u1ec1 ngu\u1ed3n \u0111\u01a1n h\u00e0ng l\u1edbn cho trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y.<\/li>\n<\/ul>\n<figure id=\"attachment_16963\" aria-describedby=\"caption-attachment-16963\" style=\"width: 718px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-16963 size-full\" src=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/affiliet-Lazada.jpg\" alt=\"Chi\u1ebfn d\u1ecbch marketing c\u1ee7a Lazada\" width=\"718\" height=\"400\" srcset=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/affiliet-Lazada.jpg 718w, https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/affiliet-Lazada-300x167.jpg 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><figcaption id=\"caption-attachment-16963\" class=\"wp-caption-text\">Lazada tri\u1ec3n khai th\u00e0nh c\u00f4ng chi\u1ebfn d\u1ecbch marketing v\u1edbi Affiliate<\/figcaption><\/figure>\n<ul>\n<li><strong>H\u1ee3p t\u00e1c v\u1edbi Influencer:<\/strong> Gi\u1ed1ng nh\u01b0 Shopee, Lazada kh\u00f4ng b\u1ecf qu\u00ean chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. Ti\u00eau bi\u1ec3u, v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cM\u01b0a Sale B\u0103ng\u201d, Lazada \u0111\u00e3 mang \u0111\u1ebfn nhi\u1ec1u tr\u00f2 ch\u01a1i, tr\u1ea3i nghi\u1ec7m m\u1edbi l\u1ea1 cho kh\u00e1ch h\u00e0ng, c\u00f9ng v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a nhi\u1ec1u ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng nh\u01b0 T\u00f3c Ti\u00ean, Hu\u1ef3nh L\u1eadp\u2026<\/li>\n<\/ul>\n<h2><strong>Hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Shopee v\u00e0 Lazada<\/strong><\/h2>\n<h3><strong>V\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p>C\u1ea3 Shopee v\u00e0 Lazada \u0111\u1ec1u c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ed3ng th\u1eddi v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 marketing d\u00e0nh ri\u00eang cho ng\u01b0\u1eddi b\u00e1n tr\u00ean trang. \u0110\u00e2y l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch gi\u00fap ng\u01b0\u1eddi b\u00e1n th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng online.<\/p>\n<p>Khi so s\u00e1nh Shopee v\u00e0 Lazada trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00ec Shopee c\u00f3 l\u1ee3i th\u1ebf h\u01a1n h\u1eb3n nh\u1edd d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o Google. Nh\u1edd v\u1eady m\u00e0 c\u00e1c shop b\u00e1n h\u00e0ng tr\u00ean Shopee c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb kh\u00f4ng ch\u1ec9 tr\u00ean trang Shopee m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a Shopee thi\u00ean v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed. Shopee s\u1eb5n s\u00e0ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ca s\u0129, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb y\u00eau th\u00edch. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean t\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd t\u00edch c\u1ef1c \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<figure id=\"attachment_16964\" aria-describedby=\"caption-attachment-16964\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-16964\" src=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/huy-don-hang-Lazada.png\" alt=\"Hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Shopee v\u00e0 Lazada\" width=\"800\" height=\"550\" srcset=\"https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/huy-don-hang-Lazada.png 800w, https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/huy-don-hang-Lazada-300x206.png 300w, https:\/\/matphot.com\/wp-content\/uploads\/2023\/09\/huy-don-hang-Lazada-768x528.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-16964\" class=\"wp-caption-text\">Shopee v\u00e0 Lazada h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng thao t\u00e1c \u0111\u1ed5i tr\u1ea3, h\u1ee7y \u0111\u01a1n nhanh ch\u00f3ng<\/figcaption><\/figure>\n<p>C\u00f2n Lazada l\u1ea1i \u01b0u ti\u00ean s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI v\u00e0 c\u00e1c d\u1eef li\u1ec7u ph\u00e2n t\u00edch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng. C\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a hi\u1ec3n th\u1ecb \u0111\u1ebfn ng\u01b0\u1eddi mua h\u00e0ng lu\u00f4n ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng. Nh\u1edd v\u1eady, t\u1ec9 l\u1ec7 mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Lazada th\u01b0\u1eddng t\u1ed1i \u01b0u h\u01a1n.<\/p>\n<h3><strong>V\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p>C\u1ea3 Shopee v\u00e0 Lazada \u0111\u1ec1u lu\u00f4n c\u1ed1 g\u1eafng t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u1ea3 tr\u00ecnh duy\u1ec7t web v\u00e0 \u1ee9ng d\u1ee5ng. Tuy nhi\u00ean, theo nghi\u00ean c\u1ee9u tr\u1ea3i nghi\u1ec7m t\u1eeb ng\u01b0\u1eddi d\u00f9ng, giao di\u1ec7n v\u00e0 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u1ee7a Lazada \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n so v\u1edbi Shopee.<\/p>\n<p>Tuy v\u1eady, khi x\u00e9t \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00ec Shopee l\u1ea1i chi\u1ebfm \u01b0u th\u1ebf h\u01a1n. B\u1edfi ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft m\u1ecdi s\u1ea3n ph\u1ea9m tr\u00ean Shopee v\u1edbi gi\u00e1 c\u1ef1c r\u1ebb l\u1ea1i th\u00eam nhi\u1ec1u ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i c\u1ef1c h\u1ea5p d\u1eabn.<\/p>\n<p>C\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a Shopee v\u00e0 Lazada \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd tri\u1ec3n khai mang \u0111\u1ebfn hi\u1ec7u \u1ee9ng t\u1ed1t, gi\u00fap ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch ti\u1ec1m n\u0103ng v\u00e0 thu v\u1ec1 \u201cc\u01a1n m\u01b0a\u201d \u0111\u01a1n h\u00e0ng. Nh\u1eefng th\u00f4ng tin v\u1ec1 chi\u1ebfn d\u1ecbch, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a hai s\u00e0n<a href=\"https:\/\/matphot.com\/nganh-thuong-mai-dien-tu-la-gi.html\"> th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a> n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i c\u1eadp nh\u1eadt. C\u00e1c b\u1ea1n h\u00e3y c\u00f9ng \u0111\u00f3n \u0111\u1ecdc nh\u00e9!<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;16958&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;Chi\u1ebfn d\u1ecbch marketing c\u1ee7a Shopee v\u00e0 Lazada c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t?&quot;,&quot;width&quot;:&quot;122.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 122.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00ecm hi\u1ec3u chi\u1ebfn d\u1ecbch marketing c\u1ee7a c\u00e1c \u201c\u00f4ng l\u1edbn\u201d nh\u01b0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee hay Lazada l\u00e0 c\u00e1ch m\u00e0 nhi\u1ec1u sinh vi\u00ean, chuy\u00ean vi\u00ean marketing t\u01b0\u01a1ng lai \u0111ang th\u1ef1c hi\u1ec7n h\u00e0ng ng\u00e0y. N\u1ebfu b\u1ea1n c\u0169ng l\u00e0 m\u1ed9t t\u00e2n binh y\u00eau marketing th\u00ec h\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 [&#8230;]\n","protected":false},"author":10,"featured_media":16961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256,1],"tags":[],"class_list":["post-16958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","category-tin-tuc-su-kien"],"yoast_head":"\n<title>Chi\u1ebfn d\u1ecbch marketing c\u1ee7a Shopee v\u00e0 Lazada c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t?<\/title>\n<meta name=\"description\" content=\"N\u1ebfu b\u1ea1n c\u0169ng l\u00e0 m\u1ed9t t\u00e2n binh y\u00eau marketing th\u00ec h\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 v\u00e0 s\u1ef1 kh\u00e1c 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