{"id":17008,"date":"2023-10-02T16:42:30","date_gmt":"2023-10-02T09:42:30","guid":{"rendered":"https:\/\/matphot.com\/?p=17008"},"modified":"2023-10-02T16:42:30","modified_gmt":"2023-10-02T09:42:30","slug":"kham-pha-ly-do-nen-hoc-nganh-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/matphot.com\/kham-pha-ly-do-nen-hoc-nganh-thuong-mai-dien-tu.html","title":{"rendered":"Kh\u00e1m ph\u00e1 l\u00fd do n\u00ean h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"

Tr\u01b0\u1edbc s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a khoa h\u1ecdc, c\u00f4ng ngh\u1ec7 nhu c\u1ea7u s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 ti\u1ec7n \u00edch c\u1ee7a con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng cao. S\u1ef1 “s\u00f4i \u0111\u1ed9ng” tr\u00ean c\u00e1c s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u00ednh l\u00e0 m\u1ed9t minh ch\u1ee9ng. C\u00f9ng t\u00ecm hi\u1ec3u l\u00fd do n\u00ean h\u1ecdc ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\u00a0<\/strong><\/p>\n

\"Th\u01b0\u01a1ng
Review \u0111\u00f4i n\u00e9t v\u1ec1 ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/figcaption><\/figure>\n

T\u1ed5ng quan ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

Ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t l\u0129nh v\u1ef1c hot trong n\u1ec1n kinh t\u1ebf ng\u00e0y nay. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i. S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a internet v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u00e3 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i kinh doanh m\u1edbi m\u1ebb v\u00e0 ti\u1ec1m n\u0103ng. T\u1eeb vi\u1ec7c mua b\u00e1n h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 \u0111\u1ebfn vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p.<\/p>\n

Tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra l\u00e0 li\u1ec7u vi\u1ec7c h\u1ecdc ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 d\u1ec5 d\u00e0ng d\u1eabn \u0111\u1ebfn vi\u1ec7c xin vi\u1ec7c kh\u00f4ng? \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: tr\u00ecnh \u0111\u1ed9 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf v\u00e0 m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7. Vi\u1ec7c n\u1eafm v\u1eefng c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1, qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra s\u1ef1 t\u1ef1 tin trong vi\u1ec7c xin vi\u1ec7c v\u00e0 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Theo c\u00e1c nghi\u00ean c\u1ee9u, ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111em l\u1ea1i m\u1ee9c thu nh\u1eadp kh\u00e1 cao. Trung b\u00ecnh t\u1eeb 8-12 tri\u1ec7u \u0111\u1ed3ng\/ th\u00e1ng. Chuy\u00ean vi\u00ean marketing k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c v\u1ecb tr\u00ed c\u1ea5p cao, c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c m\u1ee9c l\u01b0\u01a1ng h\u00e0ng ng\u00e0n \u0111\u00f4. Ngo\u00e0i ra, vi\u1ec7c c\u00f3 k\u1ef9 n\u0103ng v\u01b0\u1ee3t tr\u1ed9i trong l\u0129nh v\u1ef1c n\u00e0y c\u0169ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c \u0111\u00e0m ph\u00e1n l\u01b0\u01a1ng.<\/p>\n

\"Th\u01b0\u01a1ng
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc th\u1eddi th\u01b0\u1ee3ng hi\u1ec7n nay<\/figcaption><\/figure>\n

L\u00fd do n\u00ean h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

Vi\u1ec7c h\u1ecdc ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho t\u01b0\u01a1ng lai. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nhu c\u1ea7u v\u1ec1 nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao trong l\u0129nh v\u1ef1c n\u00e0y c\u0169ng gia t\u0103ng. Tuy nhi\u00ean, vi\u1ec7c xin vi\u1ec7c c\u00f3 d\u1ec5 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1.<\/p>\n

\u0110\u1ea7u ti\u00ean, v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng l\u00e0 tr\u00ecnh \u0111\u1ed9 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng. Ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1, qu\u1ea3ng c\u00e1o, qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, v\u00e0 nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c. N\u1ebfu b\u1ea1n c\u00f3 ki\u1ebfn th\u1ee9c v\u1eefng v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 li\u00ean quan v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf, kh\u1ea3 n\u0103ng xin vi\u1ec7c s\u1ebd cao h\u01a1n.<\/p>\n

Th\u1ee9 hai, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u0169ng r\u1ea5t quan tr\u1ecdng. C\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf, th\u1ef1c t\u1ebf t\u1ea1i doanh nghi\u1ec7p ho\u1eb7c th\u1ef1c t\u1eadp trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00edch lu\u1ef9 kinh nghi\u1ec7m v\u00e0 x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7.<\/p>\n

Cu\u1ed1i c\u00f9ng, m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 v\u00e0 s\u1ef1 n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea3n th\u00e2n c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. Vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia, doanh nh\u00e2n v\u00e0 c\u1ed9ng \u0111\u1ed3ng trong l\u0129nh v\u1ef1c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n trong vi\u1ec7c t\u00ecm ki\u1ebfm vi\u1ec7c l\u00e0m.<\/p>\n

>> Xem th\u00eam: Ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u1ecdc tr\u01b0\u1eddng n\u00e0o? Top tr\u01b0\u1eddng \u0111\u1ea1o t\u1ea1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u1ea5t l\u01b0\u1ee3ng t\u1ea1i H\u00e0 N\u1ed9i<\/a><\/em><\/p>\n

\"th\u01b0\u01a1ng
Vi\u1ec7c l\u00e0m l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00f4 c\u00f9ng \u0111a d\u1ea1ng<\/figcaption><\/figure>\n

C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m khi t\u1ed1t nghi\u1ec7p ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

Sau khi ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1nh c\u1eeda c\u1ee7a nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m h\u1ea5p d\u1eabn s\u1ebd m\u1edf ra tr\u01b0\u1edbc b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean vi\u00ean marketing k\u1ef9 thu\u1eadt s\u1ed1, ng\u01b0\u1eddi qu\u1ea3n l\u00fd th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c th\u1eadm ch\u00ed t\u1ea1o n\u00ean doanh nghi\u1ec7p ri\u00eang trong l\u0129nh v\u1ef1c n\u00e0y. C\u00e1c c\u00f4ng ty v\u1eadn chuy\u1ec3n, c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn v\u00e0 nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c \u0111ang \u0111\u1ed5 ti\u1ec1n v\u00e0o t\u00ecm ki\u1ebfm nh\u1eefng t\u00e0i n\u0103ng c\u00f3 hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Nh\u00e2n vi\u00ean marketing k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t trong nh\u1eefng vai tr\u00f2 quan tr\u1ecdng trong ng\u00e0nh. V\u1edbi s\u1ef1 am hi\u1ec3u v\u1eefng v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt qu\u1ea3ng b\u00e1 tr\u1ef1c tuy\u1ebfn, h\u1ecd gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p, thu h\u00fat l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 xu h\u01b0\u1edbng l\u00e3nh \u0111\u1ea1o, v\u1ecb tr\u00ed qu\u1ea3n l\u00fd th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi. B\u1ea1n s\u1ebd \u0111\u1ea3m nh\u1eadn tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a c\u00f4ng ty, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n

Cu\u1ed1i c\u00f9ng, vi\u1ec7c t\u1ea1o n\u00ean doanh nghi\u1ec7p c\u1ee7a ri\u00eang b\u1ea1n trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed mang l\u1ea1i c\u01a1 h\u1ed9i s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng \u0111\u00e3 h\u1ecdc \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

T\u00f3m l\u1ea1i, h\u1ecdc ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ea5p d\u1eabn trong th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng hi\u1ec7n nay. Tuy nhi\u00ean, \u0111\u1ec3 xin vi\u1ec7c th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y, t\u00edch lu\u1ef9 kinh nghi\u1ec7m v\u00e0 x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7. Sau khi t\u1ed1t nghi\u1ec7p, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i tham gia v\u00e0o c\u00e1c v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c c\u00f3 m\u1ee9c thu nh\u1eadp kh\u00e1 cao trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/em><\/p>\n\n\n

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\n \u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Tr\u01b0\u1edbc s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a khoa h\u1ecdc, c\u00f4ng ngh\u1ec7 nhu c\u1ea7u s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 ti\u1ec7n \u00edch c\u1ee7a con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng cao. S\u1ef1 “s\u00f4i \u0111\u1ed9ng” tr\u00ean c\u00e1c s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u00ednh l\u00e0 m\u1ed9t minh ch\u1ee9ng. C\u00f9ng t\u00ecm hi\u1ec3u l\u00fd do n\u00ean h\u1ecdc ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\u00a0 T\u1ed5ng quan […]\n","protected":false},"author":13,"featured_media":15916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,256,14,1],"tags":[],"class_list":["post-17008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cao-dang","category-thuong-mai-dien-tu","category-huong-nghiep","category-tin-tuc-su-kien"],"yoast_head":"\nKh\u00e1m ph\u00e1 l\u00fd do n\u00ean h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/title>\n<meta name=\"description\" content=\"l\u00fd do n\u00ean h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed? 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