{"id":19077,"date":"2024-06-13T10:23:13","date_gmt":"2024-06-13T03:23:13","guid":{"rendered":"https:\/\/matphot.com\/?p=19077"},"modified":"2024-08-12T11:27:57","modified_gmt":"2024-08-12T04:27:57","slug":"xet-hoc-ba-nganh-digital-marketing-co-hoi-va-thach-thuc","status":"publish","type":"post","link":"https:\/\/matphot.com\/xet-hoc-ba-nganh-digital-marketing-co-hoi-va-thach-thuc.html","title":{"rendered":"X\u00e9t h\u1ecdc b\u1ea1 ng\u00e0nh Digital Marketing: C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c"},"content":{"rendered":"

Nhu c\u1ea7u v\u1ec1 nh\u00e2n s\u1ef1 trong l\u0129nh v\u1ef1c Digital Marketing ng\u00e0y c\u00e0ng t\u0103ng cao trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1. \u0110\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y, nhi\u1ec1u tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u00e3 tri\u1ec3n khai th\u00eam ph\u01b0\u01a1ng th\u1ee9c x\u00e9t h\u1ecdc b\u1ea1 ng\u00e0nh Digital Marketing, nh\u1eb1m t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nhi\u1ec1u nh\u1ea5t c\u00e1c th\u00ed sinh c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn b\u00e0i b\u1ea3n ng\u00e0nh h\u1ecdc n\u00e0y. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p th\u00f4ng tin t\u1ed5ng quan v\u1ec1 quy tr\u00ecnh x\u00e9t h\u1ecdc b\u1ea1 ng\u00e0nh Digital Marketing v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 sinh vi\u00ean th\u01b0\u1eddng g\u1eb7p khi theo \u0111u\u1ed5i.<\/strong><\/p>\n

T\u1ed5ng quan v\u1ec1 x\u00e9t h\u1ecdc b\u1ea1 ng\u00e0nh Digital Marketing<\/strong><\/h2>\n

Digital marketing hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb s\u1ed1. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c k\u00eanh s\u1ed1 \u0111\u1ec3 qu\u1ea3ng b\u00e1 ho\u1eb7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u00e0nh Digital Marketing bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 SEO (t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm), SEM (ti\u1ebfp th\u1ecb qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm), content marketing, marketing m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c.<\/p>\n

Digital Marketing l\u00e0 ng\u00e0nh h\u1ecdc nghi\u00ean c\u1ee9u c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, bao g\u1ed3m c\u00e1c k\u00eanh nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, email, SEO, SEM,…. V\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 nhu c\u1ea7u ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, ng\u00e0nh h\u1ecdc Digital Marketing mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p h\u1ea5p d\u1eabn cho sinh vi\u00ean sau khi t\u1ed1t nghi\u1ec7p.<\/p>\n

\"T\u1ed5ng
B\u1edfi nh\u1eefng y\u00eau c\u1ea7u \u0111\u1eb7c tr\u01b0ng v\u1ec1 k\u1ef9 n\u0103ng, ng\u00e0nh Digital Marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai x\u00e9t h\u1ecdc b\u1ea1 nh\u1eb1m l\u1ef1a ch\u1ecdn nh\u1eefng th\u00ed sinh ph\u00f9 h\u1ee3p nh\u1ea5t<\/figcaption><\/figure>\n

Ph\u01b0\u01a1ng th\u1ee9c x\u00e9t h\u1ecdc b\u1ea1 cho ng\u00e0nh Digital Marketing th\u01b0\u1eddng d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp c\u1ee7a h\u1ecdc sinh t\u1ea1i b\u1eadc Trung h\u1ecdc ph\u1ed5 th\u00f4ng (THPT), \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c m\u00f4n li\u00ean quan nh\u01b0 To\u00e1n, Ti\u1ebfng Anh, Tin h\u1ecdc. Ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec3n sinh n\u00e0y y\u00eau c\u1ea7u h\u1ecdc sinh n\u1ed9p h\u1ecdc b\u1ea1 v\u1edbi \u0111\u1ea7y \u0111\u1ee7 b\u1ea3ng \u0111i\u1ec3m t\u1eeb l\u1edbp 10 \u0111\u1ebfn l\u1edbp 12 v\u00e0 \u0111\u01b0\u1ee3c x\u00e9t k\u1ebft qu\u1ea3 theo chu\u1ea9n ri\u00eang c\u1ee7a m\u1ed7i tr\u01b0\u1eddng. .<\/p>\n

Quy tr\u00ecnh x\u00e9t h\u1ecdc b\u1ea1 ng\u00e0nh Digital Marketing<\/strong><\/h2>\n

\u0110i\u1ec1u ki\u1ec7n x\u00e9t tuy\u1ec3n<\/strong><\/h3>\n

\u0110a s\u1ed1 c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 cao \u0111\u1eb3ng s\u1ebd x\u00e9t tuy\u1ec3n ng\u00e0nh Digital Marketing d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp c\u1ee7a h\u1ecdc sinh v\u1edbi c\u00e1c m\u00f4n li\u00ean quan nh\u01b0:<\/p>\n

    \n
  • To\u00e1n:<\/strong> M\u00f4n h\u1ecdc gi\u00fap ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng ph\u00e2n t\u00edch v\u00e0 l\u1eadp lu\u1eadn, r\u1ea5t c\u00f3 \u00edch cho c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/li>\n
  • Ti\u1ebfng Anh:<\/strong> V\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c qu\u1ed1c t\u1ebf v\u00e0 ngu\u1ed3n t\u00e0i nguy\u00ean phong ph\u00fa tr\u00ean internet, ti\u1ebfng Anh l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/li>\n
  • Tin h\u1ecdc:<\/strong> Ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 Tin h\u1ecdc s\u1ebd h\u1ed7 tr\u1ee3 r\u1ea5t nhi\u1ec1u trong vi\u1ec7c hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing.<\/li>\n
  • Ng\u1eef V\u0103n:<\/strong> D\u00f9 l\u00e0 tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0ng Digital Marketing v\u1eabn y\u00eau c\u1ea7u n\u1ed9i dung (content) ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u00e2y c\u0169ng l\u00e0 l\u00ed do m\u00f4n Ng\u1eef V\u0103n th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o t\u1ed5 h\u1ee3p x\u00e9t tuy\u1ec3n c\u1ee7a ng\u00e0nh h\u1ecdc v\u1ec1 “S\u1ed1” n\u00e0y.<\/li>\n<\/ul>\n

    H\u1ed3 s\u01a1 x\u00e9t tuy\u1ec3n<\/strong><\/h3>\n

    Gi\u1ed1ng nh\u01b0 v\u1edbi c\u00e1c ng\u00e0nh h\u1ecdc kh\u00e1c, x\u00e9t tuy\u1ec3n h\u1ecdc b\u1ea1 THPT ng\u00e0nh Digital Marketing th\u01b0\u1eddng y\u00eau c\u1ea7u h\u1ed3 s\u01a1 bao g\u1ed3m:<\/p>\n

      \n
    • B\u1ea3ng \u0111i\u1ec3m THPT ch\u00ednh th\u1ee9c (l\u1edbp 10 \u0111\u1ebfn l\u1edbp 12)<\/li>\n
    • Gi\u1ea5y khai sinh<\/li>\n
    • S\u01a1 y\u1ebfu l\u00fd l\u1ecbch<\/li>\n
    • C\u00e1c gi\u1ea5y t\u1edd kh\u00e1c theo y\u00eau c\u1ea7u c\u1ee7a tr\u01b0\u1eddng<\/li>\n<\/ul>\n

      Quy tr\u00ecnh \u0111\u0103ng k\u00fd<\/strong><\/h3>\n

      Gi\u1ed1ng nh\u01b0 c\u00e1c ng\u00e0nh h\u1ecdc kh\u00e1c, quy tr\u00ecnh \u0111\u0103ng k\u00fd x\u00e9t tuy\u1ec3n ng\u00e0nh Digital Marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua website ch\u00ednh th\u1ee9c c\u1ee7a c\u00e1c tr\u01b0\u1eddng.<\/p>\n

      V\u1edbi y\u00eau c\u1ea7u n\u00e0y, sinh vi\u00ean c\u1ea7n l\u01b0u \u00fd c\u00e1c m\u1ed1c th\u1eddi gian quan tr\u1ecdng \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 h\u1ea1n n\u1ed9p h\u1ed3 s\u01a1, \u0111\u1ed3ng th\u1eddi ph\u1ea3i \u0111i\u1ec1n th\u00f4ng tin m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c.<\/p>\n

      C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c v\u1edbi th\u00ed sinh x\u00e9t h\u1ecdc b\u1ea1 \u0111\u1ec3 v\u00e0o ng\u00e0nh Digital Marketing<\/strong><\/h2>\n

      Vi\u1ec7c tuy\u1ec3n sinh v\u00e0o ng\u00e0nh Digital Marketing th\u00f4ng qua ph\u01b0\u01a1ng th\u1ee9c x\u00e9t h\u1ecdc b\u1ea1 mang l\u1ea1i c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho th\u00ed sinh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c ch\u1ee7 y\u1ebfu m\u00e0 th\u00ed sinh c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i khi ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec3n sinh n\u00e0y.<\/p>\n

      C\u01a1 h\u1ed9i<\/strong><\/h3>\n
        \n
      • Tr\u00e1nh \u00e1p l\u1ef1c thi c\u1eed:<\/strong> X\u00e9t tuy\u1ec3n h\u1ecdc b\u1ea1 gi\u00fap h\u1ecdc sinh gi\u1ea3m b\u1edbt \u00e1p l\u1ef1c t\u1eeb c\u00e1c k\u1ef3 thi tuy\u1ec3n sinh nh\u01b0 THPT Qu\u1ed1c gia, thi \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c theo \u0111\u1ec1 ri\u00eang c\u1ee7a tr\u01b0\u1eddng. Nh\u1edd \u0111\u00f3, th\u00ed sinh c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c h\u1ecdc t\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng trong su\u1ed1t th\u1eddi gian h\u1ecdc ph\u1ed5 th\u00f4ng m\u00e0 kh\u00f4ng lo l\u1eafng qu\u00e1 nhi\u1ec1u v\u1ec1 m\u1ed9t k\u1ef3 thi duy nh\u1ea5t.<\/li>\n
      • C\u01a1 h\u1ed9i d\u1ef1a tr\u00ean n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf:<\/strong> Ph\u01b0\u01a1ng th\u1ee9c x\u00e9t h\u1ecdc b\u1ea1 cho ph\u00e9p c\u00e1c tr\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c v\u00e0 s\u1ef1 n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecdc sinh qua nhi\u1ec1u n\u0103m h\u1ecdc, thay v\u00ec ch\u1ec9 qua m\u1ed9t k\u1ef3 thi. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c h\u01a1n kh\u1ea3 n\u0103ng th\u1ef1c s\u1ef1 c\u1ee7a h\u1ecdc sinh.<\/li>\n
      • Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng:<\/strong> Ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec3n sinh qua x\u00e9t h\u1ecdc b\u1ea1 cho ph\u00e9p h\u1ecdc sinh t\u1eeb m\u1ecdi v\u00f9ng mi\u1ec1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng n\u1ed9p h\u1ed3 s\u01a1 v\u00e0 c\u00f3 c\u01a1 h\u1ed9i tr\u00fang tuy\u1ec3n cao, tr\u00e1nh \u0111\u01b0\u1ee3c kh\u00f3 kh\u0103n, t\u1ed1n k\u00e9m v\u1ec1 vi\u1ec7c di chuy\u1ec3n, \u0103n \u1edf khi \u0111i thi cho c\u00e1c th\u00ed sinh \u1edf xa.<\/li>\n<\/ul>\n
        \"T\u1ed5ng
        Ph\u01b0\u01a1ng th\u1ee9c x\u00e9t h\u1ecdc b\u1ea1 \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u1edbi ng\u00e0nh Digital Marketing mang nhi\u1ec1u “\u01b0u \u0111\u00e3i” cho c\u00e1c th\u00ed sinh<\/figcaption><\/figure>\n

        Th\u00e1ch th\u1ee9c<\/strong><\/h3>\n
          \n
        • S\u1ef1 c\u1ea1nh tranh cao:<\/strong> V\u1edbi ng\u00e0y c\u00e0ng nhi\u1ec1u h\u1ecdc sinh c\u00f3 th\u00e0nh t\u00edch h\u1ecdc t\u1eadp xu\u1ea5t s\u1eafc, s\u1ef1 c\u1ea1nh tranh khi x\u00e9t tuy\u1ec3n b\u1eb1ng h\u1ecdc b\u1ea1 c\u0169ng d\u1ea7n t\u0103ng l\u00ean. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi th\u00ed sinh ph\u1ea3i duy tr\u00ec th\u00e0nh t\u00edch h\u1ecdc t\u1eadp \u1ed5n \u0111\u1ecbnh v\u00e0 cao trong su\u1ed1t qu\u00e1 tr\u00ecnh h\u1ecdc ph\u1ed5 th\u00f4ng.<\/li>\n
        • Gi\u1edbi h\u1ea1n v\u1ec1 l\u1ef1a ch\u1ecdn tr\u01b0\u1eddng:<\/strong> Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u1ec1u x\u00e9t h\u1ecdc b\u1ea1 \u0111\u1ec3 tuy\u1ec3n sinh cho t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh. Do \u0111\u00f3, th\u00ed sinh c\u00f3 th\u1ec3 b\u1ecb h\u1ea1n ch\u1ebf trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c tr\u01b0\u1eddng v\u1edbi ng\u00e0nh h\u1ecdc Digital Marketing.<\/li>\n
        • Y\u00eau c\u1ea7u cao v\u1ec1 \u0111i\u1ec3m trung b\u00ecnh:<\/strong> \u0110\u1ec3 \u0111\u01b0\u1ee3c x\u00e9t tuy\u1ec3n, th\u00ed sinh th\u01b0\u1eddng c\u1ea7n c\u00f3 \u0111i\u1ec3m trung b\u00ecnh chung c\u1ee7a c\u00e1c n\u0103m h\u1ecdc \u1edf m\u1ee9c kh\u00e1 tr\u1edf l\u00ean. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 \u00e1p l\u1ef1c cho c\u00e1c b\u1ea1n trong su\u1ed1t qu\u00e1 tr\u00ecnh h\u1ecdc t\u1ea1i tr\u01b0\u1eddng ph\u1ed5 th\u00f4ng.<\/li>\n
        • Y\u00eau c\u1ea7u kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng ngo\u00e0i s\u00e1ch v\u1edf:<\/strong> M\u1ed9t s\u1ed1 tr\u01b0\u1eddng c\u00f3 th\u1ec3 y\u00eau c\u1ea7u th\u00ed sinh c\u1ea7n c\u00f3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i kh\u00f3a ho\u1eb7c k\u1ef9 n\u0103ng m\u1ec1m ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c Digital Marketing b\u00ean c\u1ea1nh th\u00e0nh t\u00edch h\u1ecdc t\u1eadp. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi h\u1ecdc sinh kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o h\u1ecdc t\u1eadp m\u00e0 c\u00f2n ph\u1ea3i ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n.<\/li>\n<\/ul>\n

          \u0110\u1ed1i v\u1edbi nh\u1eefng th\u00ed sinh \u0111am m\u00ea Digital Marketing, vi\u1ec7c tuy\u1ec3n sinh qua x\u00e9t h\u1ecdc b\u1ea1 l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i nh\u01b0ng c\u0169ng kh\u00f4ng k\u00e9m ph\u1ea7n th\u00e1ch th\u1ee9c. \u0110\u1ec3 gia t\u0103ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i c\u1ee7a m\u00ecnh trong k\u00ec x\u00e9t tuy\u1ec3n \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ng\u00e0nh Digital Marketing, th\u00ed sinh c\u1ea7n chu\u1ea9n duy tr\u00ec m\u1ed9t h\u1ecdc l\u1ef1c \u1ed5n \u0111\u1ecbnh \u1edf b\u1eadc h\u1ecdc ph\u1ed5 th\u00f4ng v\u00e0 \u0111\u1ea1i h\u1ecdc\/cao \u0111\u1eb3ng. V\u00e0 \u0111\u1eb7c bi\u1ec7t, trong qu\u00e1 tr\u00ecnh h\u1ecdc, c\u00e1c b\u1ea1n h\u00e3y ch\u00fa \u00fd trau d\u1ed3i k\u1ef9 n\u0103ng m\u1ec1m, k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i kh\u00f3a li\u00ean quan trong qu\u00e1 tr\u00ecnh h\u1ecdc chuy\u00ean nghi\u1ec7p \u0111\u1ec3 c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc sau t\u1ed1t nghi\u1ec7p nh\u00e9!<\/p>\n\n\n

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          \n 5\/5 - (1 vote) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

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