{"id":21160,"date":"2024-07-24T11:04:09","date_gmt":"2024-07-24T04:04:09","guid":{"rendered":"https:\/\/matphot.com\/?p=21160"},"modified":"2024-07-24T11:04:09","modified_gmt":"2024-07-24T04:04:09","slug":"nhieu-ban-tre-la-nam-co-dam-me-voi-nganh-cham-soc-sac-dep","status":"publish","type":"post","link":"https:\/\/matphot.com\/nhieu-ban-tre-la-nam-co-dam-me-voi-nganh-cham-soc-sac-dep.html","title":{"rendered":"Nhi\u1ec1u b\u1ea1n tr\u1ebb l\u00e0 nam c\u00f3 \u0111am m\u00ea v\u1edbi ng\u00e0nh Ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p"},"content":{"rendered":"

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, nhu c\u1ea7u l\u00e0m \u0111\u1eb9p v\u00e0 th\u1ea9m m\u1ef9 ng\u00e0y c\u00e0ng t\u0103ng cao kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi ph\u1ee5 n\u1eef m\u00e0 c\u00f2n c\u1ea3 nam gi\u1edbi. Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m s\u00f4i \u0111\u1ed9ng v\u00e0 \u0111a d\u1ea1ng, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u b\u1ea1n tr\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 nam gi\u1edbi.<\/strong><\/p>\n

Nhu c\u1ea7u l\u00e0m \u0111\u1eb9p hi\u1ec7n nay<\/strong><\/h2>\n
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Nhu c\u1ea7u ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p ng\u00e0y c\u00e0ng cao<\/em><\/figcaption><\/figure>\n

Theo c\u00e1c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ecbch v\u1ee5 th\u1ea9m m\u1ef9 v\u00e0 l\u00e0m \u0111\u1eb9p \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3. Kh\u00f4ng ch\u1ec9 ph\u1ee5 n\u1eef, m\u00e0 nam gi\u1edbi c\u0169ng quan t\u00e2m h\u01a1n \u0111\u1ebfn vi\u1ec7c ch\u0103m s\u00f3c ngo\u1ea1i h\u00ecnh. Th\u1ecb tr\u01b0\u1eddng n\u00e0y kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng v\u1edbi nhi\u1ec1u lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 t\u1eeb l\u00e0m t\u00f3c, ch\u0103m s\u00f3c da, \u0111\u1ebfn ph\u1eabu thu\u1eadt th\u1ea9m m\u1ef9.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p qu\u1ed1c t\u1ebf<\/strong><\/h3>\n

Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/strong>: Theo b\u00e1o c\u00e1o c\u1ee7a Grand View Research, th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kho\u1ea3ng\u00a0483 t\u1ef7 USD<\/strong>\u00a0v\u00e0o n\u0103m 2020 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t\u00a0758 t\u1ef7 USD<\/strong>\u00a0v\u00e0o n\u0103m 2027, t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR (t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m k\u00e9p) l\u00e0\u00a05.3%<\/strong>.<\/p>\n

Ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m<\/strong>: C\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t, kho\u1ea3ng\u00a040%<\/strong>\u00a0c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p, theo b\u00e1o c\u00e1o c\u1ee7a Euromonitor International.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n

Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/strong>: Theo b\u00e1o c\u00e1o c\u1ee7a Nielsen, th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t kho\u1ea3ng\u00a02.3 t\u1ef7 USD<\/strong>\u00a0v\u00e0o n\u0103m 2022 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9\u00a08.5%<\/strong>\u00a0m\u1ed7i n\u0103m.<\/p>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng<\/strong>:<\/p>\n

Ph\u1ee5 n\u1eef<\/strong>: Chi\u1ebfm kho\u1ea3ng\u00a070%<\/strong>\u00a0kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p v\u00e0 th\u1ea9m m\u1ef9.<\/p>\n

Nam gi\u1edbi<\/strong>: T\u1ef7 l\u1ec7 nam gi\u1edbi s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p t\u0103ng nhanh, hi\u1ec7n chi\u1ebfm kho\u1ea3ng\u00a030%<\/strong>\u00a0v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n

Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng<\/h4>\n

S\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da<\/strong>: Theo kh\u1ea3o s\u00e1t c\u1ee7a Kantar Worldpanel,\u00a065%<\/strong>\u00a0ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed7i th\u00e1ng.<\/p>\n

Trang \u0111i\u1ec3m<\/strong>:\u00a045%<\/strong>\u00a0ph\u1ee5 n\u1eef t\u1eeb 18-35 tu\u1ed5i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m h\u00e0ng ng\u00e0y.<\/p>\n

D\u1ecbch v\u1ee5 th\u1ea9m m\u1ef9<\/strong>:<\/p>\n

Spa v\u00e0 th\u1ea9m m\u1ef9 vi\u1ec7n<\/strong>: Kho\u1ea3ng\u00a020%<\/strong>\u00a0ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 spa \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed7i th\u00e1ng.<\/p>\n

Ph\u1eabu thu\u1eadt th\u1ea9m m\u1ef9<\/strong>: Theo b\u00e1o c\u00e1o c\u1ee7a Hi\u1ec7p h\u1ed9i Th\u1ea9m m\u1ef9 Vi\u1ec7t Nam, s\u1ed1 ca ph\u1eabu thu\u1eadt th\u1ea9m m\u1ef9 t\u1ea1i Vi\u1ec7t Nam t\u0103ng kho\u1ea3ng\u00a015%<\/strong>\u00a0m\u1ed7i n\u0103m.<\/p>\n

\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng<\/strong><\/h3>\n

\u00dd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p<\/strong>: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c duy tr\u00ec nhan s\u1eafc v\u00e0 s\u1ee9c kh\u1ecfe, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i.<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1ch m\u1ea1ng x\u00e3 h\u1ed9i<\/strong>: \u1ea2nh h\u01b0\u1edfng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Instagram, Facebook v\u00e0 TikTok l\u00e0m t\u0103ng nhu c\u1ea7u l\u00e0m \u0111\u1eb9p, khi ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean ti\u1ebfp x\u00fac v\u1edbi h\u00ecnh \u1ea3nh v\u00e0 xu h\u01b0\u1edbng th\u1ea9m m\u1ef9 m\u1edbi.<\/p>\n

Thu nh\u1eadp t\u0103ng<\/strong>: Thu nh\u1eadp b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi t\u1ea1i Vi\u1ec7t Nam t\u0103ng, d\u1eabn \u0111\u1ebfn kh\u1ea3 n\u0103ng chi ti\u00eau cho c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p c\u0169ng t\u0103ng theo.<\/p>\n

L\u00fd do ng\u00e0nh Ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p thu h\u00fat nh\u00e2n l\u1ef1c nam gi\u1edbi<\/strong><\/h2>\n
\"Ph\u00f2ng
Ng\u00e0nh l\u00e0m \u0111\u1eb9p thu h\u00fat nhi\u1ec1u b\u1ea1n tr\u1ebb l\u00e0 nam gi\u1edbi<\/em><\/figcaption><\/figure>\n

C\u00f3 nhi\u1ec1u l\u00fd do khi\u1ebfn ng\u00e0nh ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p tr\u1edf n\u00ean h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi nam gi\u1edbi, v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 c\u00e0ng l\u00e0m r\u00f5 th\u00eam s\u1ee9c h\u00fat c\u1ee7a ng\u00e0nh n\u00e0y:<\/p>\n

M\u1ee9c thu nh\u1eadp cao<\/strong><\/h3>\n

Theo m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Trung t\u00e2m D\u1eef li\u1ec7u Th\u1ea9m m\u1ef9 Vi\u1ec7t Nam, m\u1ee9c thu nh\u1eadp trung b\u00ecnh c\u1ee7a m\u1ed9t chuy\u00ean gia th\u1ea9m m\u1ef9 nam dao \u0111\u1ed9ng t\u1eeb 15-35 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, t\u00f9y thu\u1ed9c v\u00e0o kinh nghi\u1ec7m v\u00e0 k\u1ef9 n\u0103ng.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi c\u00f3 tay ngh\u1ec1 cao v\u00e0 uy t\u00edn trong ng\u00e0nh c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n 50 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, bao g\u1ed3m c\u00e1c kho\u1ea3n th\u01b0\u1edfng v\u00e0 hoa h\u1ed3ng t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

Ti\u1ebfp x\u00fac v\u1edbi ph\u00e1i \u0111\u1eb9p<\/strong><\/h3>\n

Kho\u1ea3ng 70% kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 th\u1ea9m m\u1ef9 l\u00e0 ph\u1ee5 n\u1eef, t\u1ea1o c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c nam chuy\u00ean gia th\u1ea9m m\u1ef9 giao ti\u1ebfp v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi ph\u00e1i \u0111\u1eb9p.<\/p>\n

Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean ti\u1ebfp x\u00fac v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng n\u1eef gi\u00fap c\u00e1c chuy\u00ean gia nam c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p.<\/p>\n

C\u00f4ng vi\u1ec7c nh\u1eb9 nh\u00e0ng<\/strong><\/h3>\n

Ng\u00e0nh ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p kh\u00f4ng y\u00eau c\u1ea7u nhi\u1ec1u v\u1ec1 s\u1ee9c l\u1ef1c th\u1ec3 ch\u1ea5t m\u00e0 ch\u1ee7 y\u1ebfu \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng, s\u1ef1 t\u1ec9 m\u1ec9 v\u00e0 kh\u00e9o l\u00e9o.<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Hi\u1ec7p h\u1ed9i Th\u1ea9m m\u1ef9 Vi\u1ec7t Nam, 85% nam gi\u1edbi trong ng\u00e0nh n\u00e0y cho bi\u1ebft h\u1ecd c\u1ea3m th\u1ea5y c\u00f4ng vi\u1ec7c \u00edt c\u0103ng th\u1eb3ng h\u01a1n so v\u1edbi c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c.<\/p>\n

C\u01a1 h\u1ed9i l\u00e0m ch\u1ee7<\/strong><\/h3>\n

V\u1edbi v\u1ed1n \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u t\u1eeb 50 – 100 tri\u1ec7u \u0111\u1ed3ng, nhi\u1ec1u b\u1ea1n tr\u1ebb nam gi\u1edbi c\u00f3 th\u1ec3 m\u1edf c\u1eeda h\u00e0ng ri\u00eang, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y, 60% nam gi\u1edbi trong ng\u00e0nh ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p c\u00f3 k\u1ebf ho\u1ea1ch kh\u1edfi nghi\u1ec7p v\u00e0 m\u1edf c\u1eeda h\u00e0ng ri\u00eang trong v\u00f2ng 5 n\u0103m \u0111\u1ea7u l\u00e0m vi\u1ec7c, ch\u1ee9ng t\u1ecf ti\u1ec1m n\u0103ng l\u1edbn trong vi\u1ec7c l\u00e0m ch\u1ee7 v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh.<\/p>\n

Ng\u00e0nh Ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p t\u1ea1i tr\u01b0\u1eddng Cao \u0111\u1eb3ng Ngo\u1ea1i ng\u1eef v\u00e0 C\u00f4ng ngh\u1ec7 H\u00e0 N\u1ed9i<\/strong><\/h2>\n
\"\"
Ng\u00e0nh Ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p FTC thu h\u00fat nhi\u1ec1u sinh vi\u00ean theo h\u1ecdc<\/em><\/figcaption><\/figure>\n

Tr\u01b0\u1eddng Cao \u0111\u1eb3ng Ngo\u1ea1i ng\u1eef v\u00e0 C\u00f4ng ngh\u1ec7 H\u00e0 N\u1ed9i (FTC) l\u00e0 m\u1ed9t trong nh\u1eefng c\u01a1 s\u1edf \u0111\u00e0o t\u1ea1o uy t\u00edn h\u00e0ng \u0111\u1ea7u v\u1ec1 ng\u00e0nh ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p t\u1ea1i Vi\u1ec7t Nam. V\u1edbi m\u1ee5c ti\u00eau \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao, FTC \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc hi\u1ec7n \u0111\u1ea1i, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i.<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/strong><\/h3>\n

Ng\u00e0nh Ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p t\u1ea1i FTC bao g\u1ed3m c\u00e1c kh\u00f3a h\u1ecdc t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao, gi\u00fap sinh vi\u00ean n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh:<\/p>\n

Ch\u0103m s\u00f3c da<\/strong><\/p>\n