{"id":21492,"date":"2024-08-22T09:16:53","date_gmt":"2024-08-22T02:16:53","guid":{"rendered":"https:\/\/matphot.com\/?p=21492"},"modified":"2024-08-22T09:16:53","modified_gmt":"2024-08-22T02:16:53","slug":"lam-chu-tuong-lai-voi-nganh-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/matphot.com\/lam-chu-tuong-lai-voi-nganh-thuong-mai-dien-tu.html","title":{"rendered":"L\u00e0m ch\u1ee7 t\u01b0\u01a1ng lai v\u1edbi ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 ng\u00e0nh h\u1ecdc c\u1ef1c hot hi\u1ec7n nay. C\u00f9ng t\u00ecm hi\u1ec3u b\u00e0i vi\u1ebft “L\u00e0m ch\u1ee7 t\u01b0\u01a1ng lai v\u1edbi ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed” \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng ti\u1ec1m n\u0103ng to l\u1edbn c\u1ee7a ng\u00e0nh h\u1ecdc n\u00e0y.<\/span><\/p>\n

T\u1ed5ng quan v\u1ec1 ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/h2>\n

\"l\u00e0m<\/p>\n

Trong b\u1ed1i c\u1ea3nh th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i, ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c ch\u1ee9a \u0111\u1ea7y ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p. V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch r\u00f5 r\u00e0ng t\u1eeb mua s\u1eafm truy\u1ec1n th\u1ed1ng sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn, ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ch\u00fang ta.\u00a0<\/span><\/p>\n

Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng cung c\u1ea5p d\u1ecbch v\u1ee5 kinh doanh, bu\u00f4n b\u00e1n, trao \u0111\u1ed5i h\u00e0ng h\u00f3a th\u00f4ng qua m\u1ea1ng internet. \u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 n\u00f3 kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi kh\u00f4ng gian v\u00e0 th\u1eddi gian. T\u1ea1i b\u1ea5t c\u1ee9 \u0111\u00e2u, b\u1ea5t c\u1ee9 khi n\u00e0o ch\u1ec9 c\u1ea7n c\u00f3 k\u1ebft n\u1ed1i internet, ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u c\u00f3 th\u1ec3 th\u1ecfa s\u1ee9c mua s\u1eafm.\u00a0<\/span><\/p>\n

Theo c\u00e1c b\u00e1o c\u00e1o t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c kinh t\u1ebf l\u1edbn, gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u \u0111ang t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t. V\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c ph\u1ea7n tr\u0103m trong th\u1eadp k\u1ef7 t\u1edbi. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb s\u1ef1 ti\u1ec7n l\u1ee3i m\u00e0 n\u00f3 mang l\u1ea1i m\u00e0 c\u00f2n t\u1eeb vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), m\u00e1y h\u1ecdc (Machine Learning), v\u00e0 d\u1eef li\u1ec7u l\u1edbn (Big Data) \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh logistics.<\/span><\/p>\n

L\u00fd gi\u1ea3i s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/h2>\n

\"l\u00e0m<\/p>\n

S\u1ee9c h\u00fat c\u1ee7a ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 \u0111a d\u1ea1ng h\u00e0ng h\u00f3a m\u00e0 c\u00f2n v\u00ec kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n g\u1eafn li\u1ec1n v\u1edbi cu\u1ed9c s\u1ed1ng con ng\u01b0\u1eddi. Bi\u1ec3u hi\u1ec7n l\u00e0 c\u00e1c s\u00e0n giao d\u1ecbch g\u1ea7n g\u0169i \u0111\u1ebfn n\u1ed7i ch\u1ec9 c\u1ea7n nh\u1eafc t\u00ean l\u00e0 g\u1ea7n nh\u01b0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft \u0111\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0: Amazon, Alibaba, Shopee, Lazada, Sendo, Tiki, Taobao… \u0110i\u1ec1u n\u00e0y cho th\u1ea5y kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/h2>\n

Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p m\u00e0 c\u00f2n mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho c\u00e1 nh\u00e2n. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a ng\u00e0nh n\u00e0y, nhu c\u1ea7u v\u1ec1 nh\u00e2n l\u1ef1c trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 marketing tr\u1ef1c tuy\u1ebfn, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m \u0111ang ng\u00e0y c\u00e0ng t\u0103ng cao.<\/span><\/p>\n

C\u00e1c v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed r\u1ea5t \u0111a d\u1ea1ng, t\u1eeb nh\u1eefng v\u1ecb tr\u00ed y\u00eau c\u1ea7u k\u1ef9 n\u0103ng c\u00f4ng ngh\u1ec7 cao nh\u01b0 k\u1ef9 s\u01b0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, chuy\u00ean gia ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ebfn nh\u1eefng v\u1ecb tr\u00ed li\u00ean quan \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

\"l\u00e0m<\/p>\n

V\u1ec1 m\u1ee9c l\u01b0\u01a1ng c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1ecfi ti\u1ec1m n\u0103ng to l\u1edbn c\u1ee7a ng\u00e0nh n\u00e0y. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 l\u0129nh v\u1ef1c kinh doanh s\u1ed1, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. T\u00f9y t\u1eebng v\u1ecb tr\u00ed v\u00e0 kinh nghi\u1ec7m m\u00e0 m\u1ee9c l\u01b0\u01a1ng s\u1ebd kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ee9c l\u01b0\u01a1ng b\u00ecnh qu\u00e2n c\u1ee7a m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn trong ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/span><\/p>\n