{"id":21855,"date":"2024-09-06T14:14:00","date_gmt":"2024-09-06T07:14:00","guid":{"rendered":"https:\/\/matphot.com\/?p=21855"},"modified":"2024-09-09T08:36:24","modified_gmt":"2024-09-09T01:36:24","slug":"hoc-nganh-gi-de-tro-thanh-nguoi-sang-tao-noi-dung-chuyen-nghiep","status":"publish","type":"post","link":"https:\/\/matphot.com\/hoc-nganh-gi-de-tro-thanh-nguoi-sang-tao-noi-dung-chuyen-nghiep.html","title":{"rendered":"H\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung chuy\u00ean nghi\u1ec7p?"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin s\u1ed1 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, nhu c\u1ea7u v\u1ec1 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao ng\u00e0y c\u00e0ng t\u0103ng. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p l\u1edbn cho nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung chuy\u00ean nghi\u1ec7p. V\u1eady, b\u1ea1n c\u1ea7n h\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung chuy\u00ean nghi\u1ec7p? C\u00f9ng t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft sau \u0111\u00e2y:<\/span><\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 ngh\u1ec1 s\u00e1ng t\u1ea1o n\u1ed9i dung<\/b><\/p>\n

Ngh\u1ec1 s\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra c\u00e1c lo\u1ea1i n\u1ed9i dung nh\u01b0: b\u00e0i vi\u1ebft, video, podcast v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c n\u1ed9i dung s\u1ed1 kh\u00e1c nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1ea3i tr\u00ed, th\u00f4ng tin, thu h\u00fat ng\u01b0\u1eddi xem. Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0: qu\u1ea3ng c\u00e1o, marketing, b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

\"h\u1ecdc<\/p>\n

H\u1ecdc g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung chuy\u00ean nghi\u1ec7p?<\/b><\/p>\n

Ngh\u1ec1 s\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 c\u00f4ng vi\u1ec7c v\u00f4 c\u00f9ng n\u0103ng \u0111\u1ed9ng v\u1edbi thu nh\u1eadp h\u1ea5p d\u1eabn. Ch\u00ednh v\u00ec th\u1ebf, n\u00f3 tr\u1edf th\u00e0nh c\u00f4ng vi\u1ec7c m\u01a1 \u01b0\u1edbc c\u1ee7a nhi\u1ec1u b\u1ea1n tr\u1ebb. D\u01b0\u1edbi \u0111\u00e2y, l\u00e0 m\u1ed9t s\u1ed1 ng\u00e0nh h\u1ecdc m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o \u0111\u1ec3 l\u1ef1a ch\u1ecdn n\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung chuy\u00ean nghi\u1ec7p:<\/span><\/p>\n

– Ng\u00e0nh marketing th\u01b0\u01a1ng m\u1ea1i:<\/em> Ng\u00e0nh n\u00e0y cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft trong vi\u1ec7c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing. Khi h\u1ecdc ng\u00e0nh marketing th\u01b0\u01a1ng m\u1ea1i, ng\u01b0\u1eddi h\u1ecdc th\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c m\u00f4n h\u1ecdc v\u1ec1: qu\u1ea3ng c\u00e1o, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, marketing s\u1ed1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap ng\u01b0\u1eddi h\u1ecdc c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

– Ng\u00e0nh thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda: <\/span><\/em>\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung mu\u1ed1n chuy\u00ean s\u00e2u v\u00e0o thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung h\u00ecnh \u1ea3nh, ng\u00e0nh thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda l\u00e0 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi. Ng\u00e0nh n\u00e0y trang b\u1ecb cho sinh vi\u00ean c\u00e1c k\u1ef9 n\u0103ng v\u1ec1 ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf, nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf c\u01a1 b\u1ea3n v\u00e0 c\u00e1ch th\u1ee9c truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p qua h\u00ecnh \u1ea3nh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\"\"<\/p>\n

– Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/em> <\/span>S\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p tr\u00ean c\u00e1c s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. H\u1ecdc ng\u00e0nh n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u0169ng nh\u01b0 c\u00e1ch t\u1ea1o ra n\u1ed9i dung n\u1ed5i b\u1eadt \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

– Ng\u00e0nh b\u00e1o ch\u00ed – truy\u1ec1n th\u00f4ng: <\/span><\/em>Ng\u00e0nh b\u00e1o ch\u00ed – truy\u1ec1n th\u00f4ng l\u00e0 n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n cho nh\u1eefng ai mu\u1ed1n theo \u0111u\u1ed5i ngh\u1ec1 vi\u1ebft l\u00e1ch chuy\u00ean nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 h\u1ecdc c\u00e1ch vi\u1ebft b\u00e1o, ng\u01b0\u1eddi h\u1ecdc c\u00f2n \u0111\u01b0\u1ee3c trang b\u1ecb k\u1ef9 n\u0103ng ph\u1ecfng v\u1ea5n, t\u01b0 duy ph\u1ea3n bi\u1ec7n v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra c\u00e1c b\u00e0i b\u00e1o, b\u00e0i \u0111\u0103ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn.<\/span><\/p>\n

Xem th\u00eam: N\u00ean h\u1ecdc ng\u00e0nh marketing th\u01b0\u01a1ng m\u1ea1i hay th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed?<\/a><\/p>\n

C\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft c\u1ee7a ngh\u1ec1 s\u00e1ng t\u1ea1o n\u1ed9i dung<\/b><\/p>\n

\"h\u1ecdc<\/p>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng trong ngh\u1ec1 s\u00e1ng t\u1ea1o n\u1ed9i dung b\u00ean c\u1ea1nh n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, b\u1ea1n c\u1ea7n ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng sau:<\/span><\/p>\n

– <\/span>K\u1ef9 n\u0103ng vi\u1ebft v\u00e0 ch\u1ec9nh s\u1eeda n\u1ed9i dung: Kh\u1ea3 n\u0103ng vi\u1ebft l\u01b0u lo\u00e1t v\u00e0 s\u00e1ng t\u1ea1o, c\u00f9ng v\u1edbi k\u1ef9 n\u0103ng ch\u1ec9nh s\u1eeda \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/p>\n

– K\u1ef9 n\u0103ng SEO: Hi\u1ec3u bi\u1ebft v\u1ec1 SEO gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/p>\n

– K\u1ef9 n\u0103ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1ed3 h\u1ecda v\u00e0 s\u1ea3n xu\u1ea5t video: N\u1eafm v\u1eefng c\u00e1c ph\u1ea7n m\u1ec1m nh\u01b0 Adobe Photoshop, Illustrator v\u00e0 Premiere Pro.<\/span><\/p>\n

– K\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 l\u00e0m vi\u1ec7c nh\u00f3m: Kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c c\u00f9ng ng\u01b0\u1eddi kh\u00e1c v\u00e0 truy\u1ec1n \u0111\u1ea1t \u00fd t\u01b0\u1edfng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ph\u1ed5 bi\u1ebfn<\/b><\/p>\n

\"h\u1ecdc<\/p>\n

– Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ch\u00ednh quy:<\/em> B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 \u0111\u0103ng k\u00fd c\u00e1c ng\u00e0nh h\u1ecdc ph\u00f9 h\u1ee3p t\u1ea1i c\u00e1c tr\u01b0\u1eddng cao \u0111\u1eb3ng, \u0111\u1ea1i h\u1ecdc. H\u1ec7 cao \u0111\u1eb3ng c\u00f3 th\u1eddi gian \u0111\u00e0o t\u1ea1o t\u1eeb 2 -3 n\u0103m (t\u00f9y tr\u01b0\u1eddng), c\u00f2n h\u1ec7 \u0111\u1ea1i h\u1ecdc th\u01b0\u1eddng c\u00f3 th\u1eddi gian \u0111\u00e0o t\u1ea1o kho\u1ea3ng 4 n\u0103m. \u01afu \u0111i\u1ec3m c\u1ee7a h\u1ec7 cao \u0111\u1eb3ng l\u00e0 th\u1eddi gian ng\u1eafn v\u00e0 h\u1ecdc ph\u00ed r\u1ebb h\u01a1n. V\u00ec th\u1ebf, ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u1ec3 t\u1ed1t nghi\u1ec7p s\u1edbm h\u01a1n v\u00e0 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p. Trong khi \u0111\u00f3, h\u1ec7 \u0111\u1ea1i h\u1ecdc t\u1eadp trung nghi\u00ean c\u1ee9u ki\u1ebfn th\u1ee9c ng\u00e0nh h\u1ecdc m\u1ed9t c\u00e1ch chuy\u00ean s\u00e2u h\u01a1n.<\/span><\/p>\n

– C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u1ea1i c\u00e1c trung t\u00e2m:<\/em> Ng\u00e0y nay, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c kh\u00f3a h\u1ecdc \u0111\u00e0o t\u1ea1o ngh\u1ec1 s\u00e1ng t\u1ea1o n\u1ed9i dung t\u1ea1i c\u00e1c trung t\u00e2m \u0111\u00e0o t\u1ea1o ngh\u1ec1. C\u00e1c kh\u00f3a h\u1ecdc n\u00e0y th\u01b0\u1eddng\u00a0 g\u1ed3m nhi\u1ec1u c\u1ea5p \u0111\u1ed9 t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao, k\u00e9o d\u00e0i kho\u1ea3ng 3-6 th\u00e1ng. Nh\u1eefng kh\u00f3a h\u1ecdc \u1edf trung t\u00e2m th\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 c\u00f3 b\u1eb1ng c\u1ea5p ch\u00ednh quy, mu\u1ed1n h\u1ecdc th\u00eam m\u1ed9t k\u1ef9 n\u0103ng kh\u00e1c ngo\u00e0i chuy\u00ean ng\u00e0nh \u0111\u1ec3 b\u1ed5 tr\u1ee3, ph\u00e1t tri\u1ec3n c\u00f4ng vi\u1ec7c thu\u1eadn l\u1ee3i h\u01a1n.<\/p>\n

Hi v\u1ecdng b\u00e0i vi\u1ebft “h\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung chuy\u00ean nghi\u1ec7p?” \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u00fap c\u00e1c b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 ngh\u1ec1 s\u00e1ng t\u1ea1o n\u1ed9i dung chuy\u00ean nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c ng\u00e0nh h\u1ecdc c\u00f9ng nh\u01b0 m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp th\u00edch h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea3n th\u00e2n.<\/p>\n\n\n

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\n \u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin s\u1ed1 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, nhu c\u1ea7u v\u1ec1 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao ng\u00e0y c\u00e0ng t\u0103ng. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p l\u1edbn cho nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung chuy\u00ean nghi\u1ec7p. V\u1eady, b\u1ea1n c\u1ea7n h\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u00e1ng […]\n","protected":false},"author":13,"featured_media":21944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,318,197,256,14],"tags":[832,409],"class_list":["post-21855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cao-dang","category-marketing-thuong-mai","category-nganh-thiet-ke-do-hoa","category-thuong-mai-dien-tu","category-huong-nghiep","tag-content","tag-designer"],"yoast_head":"\nH\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung chuy\u00ean nghi\u1ec7p?<\/title>\n<meta name=\"description\" content=\"B\u1ea1n c\u1ea7n h\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung chuy\u00ean nghi\u1ec7p? 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